Taobao released a consumer shopping report showing the e-commerce trend in China over the past 5 years. According to this report, Chinese consumer is showing higher demand in the following industries: healthy food, smart devices, special interest groups, traditional products and sports. Taobao data shows higher demand for healthy food products Health supplement is among the fastest growing market in F&B industry. Within …
Increasing number of Chinese shoppers demand higher quality products from abroad. Shoppers used to have to travel abroad to avoid price arbitrage of foreign brands, now they can purchase products at the same or even even cheaper price with a few taps on the phone thanks to cross-border ecommerce platforms. Even beter: they don’t even need to worry about exchange …
You might have already seem these WeChat HTML5 (H5) campaigns shared on your WeChat Moment: Incoming call from Avengers to promote for the movie service of Dianping. Record breaking 2,000,000 page view in first 6 hours. A viral video introducing an imaginary application called APPmixer. It can can combined any of the two Apps of your choice, for example, Uber + …
As big as Tencent is, the WeChat backend system is far from perfect: Only stores customer messages for 3 days No CRM function Not easy to send targeted message to groups based on location/gender/age or other user characteristics Very limited data analytics for WeChat shop’s performance Cannot track WeChat website’s performance Cannot schedule a specific time to push messages And many other …
Dare to pick up the call from a stranger? HTML5 viral campaigns pretending to be an incoming call are the most eye catching viral campaigns of this year. Here is 5 amazing “incoming call campaigns” you can draw inspiration from for your own branding. Case 1: The unexpected entrance of Wu Yifan Viral score: ★★★★★ Product: Game Target: Young audience who …
App Today valued at 100 million RMB. Restaurant Boss valued at 100 million RMB. Yitiao raised B round of investment, valued at 600 millionRMB. Car Professor valued at 600 millionRMB… These sky rocketing figures are not the valuation of companies or APP’s, but the valuation of WeChat official accounts. As user stickiness and the amount of content consumed on WeChat keeps growing, investors see growth …
Rumors spreads fast on social medias, and WeChat Moments, a relationship-based social media, is the perfect platform to spread rumors. This creates potential threat to Chinese authorities. The Chinese Academy of Social Sciences (CASS), a state backed institution, revealed a study about “false rumors” on Chinese social medias. WeChat rumors – CASS Report The report states that 7% of false rumors start …
Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage your WeChat official account from your phone. What can you do with this mobile WeChat CMS? You can use this version of CMS to the the three following things: 1. Check message and reply to users Although this made it so …
If anything, the main change about WeChat lately has been its accelerating pace: more companies are using it, more people are sharing, and each user is involved in a rising quantity of groups. In such a context, trends fade away quickly, and companies much be quick in order to leverage them. Here are 5 social trends that companies managed to leverage …
WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论, WeChat ID: hibetterme), to try to find out the secret of creating a successful WeChat account. Hi Better Me is a WeChat account talking about makeup and lifestyle tips. It has been operating for less than 5 months, and …
