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[ BLOG / AUTHOR ]

Tingyi Chen

125 articles.

All371New WeChat features256WeChat news54WeChat guides & tips45China Digital News20China Market Analysis16Red/Xiaohongshu Marketing11Douyin7Tmall5Social Advertising2Events1Bilibili Marketing1

23 OCT 2016NEW WECHAT FEATURES

WeChat launches two-way-pick banner ads, aiming to triple advertising revenue by 2018

According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is Tencent going to do that? Starting in late 2014, Tencent embarked on a slow but steady…

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04 OCT 2016WECHAT GUIDES & TIPS

Singles Day promotion guide: graphic design, promotion method and live streaming

18 SEP 2016WECHAT GUIDES & TIPS

3 WeChat store case studies: how can you earn ¥30 million monthly revenue on WeChat?

11 SEP 2016WECHAT GUIDES & TIPS

Strong trend of WeChat social commerce [Data]

28 AUG 2016WECHAT NEWS

Mobile content report 2016 – Strong growth of video for mobile users

12 JUN 2016WECHAT GUIDES & TIPS

4 case studies of the best consumer brand WeChat accounts

04 JUN 2016NEW WECHAT FEATURES

Mary Meeker’s Internet report 2016: WeChat highlights

29 MAY 2016NEW WECHAT FEATURES

In-store WeChat cross-border payment and 3 examples

04 APR 2016WECHAT GUIDES & TIPS

10 examples of GREAT WeChat design

04 APR 2016NEW WECHAT FEATURES

New tax law makes cross-border e-commerce of cosmetics cheaper!

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