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[ BLOG / AUTHOR ]

Thomas Graziani

193 articles.

All371New WeChat features256WeChat news54WeChat guides & tips45China Digital News20China Market Analysis16Red/Xiaohongshu Marketing11Douyin7Tmall5Social Advertising2Events1Bilibili Marketing1

23 JUN 2026NEW WECHAT FEATURES

618 festival hit 934 billion RMB… and 3 other news

Four updates this week for Western brands operating in China: The 2026 618 festival hit 934 billion RMB in sales, up 4 percent, led by Tmall China’s 618 shopping festival, the country’s largest mid-year…

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29 APR 2026NEW WECHAT FEATURES

Xiaohongshu records 1.4 billion purchase-intent searches a year, and 4 other news

29 APR 2026WECHAT NEWS

What are WeChat Mini-Programs? A Simple Introduction

07 JUL 2025NEW WECHAT FEATURES

“Healing crystal” fever surges in China

23 JUN 2025NEW WECHAT FEATURES

Red allows direct shopping links to Tmall and JD.com

13 MAY 2025NEW WECHAT FEATURES

How to work with Red Influencers in China ? Livestreaming & KOCs.

18 APR 2025NEW WECHAT FEATURES

Convert Red traffic to Tmall sales with Red Star (Xiaohongxing / 小红星)

10 MAR 2025NEW WECHAT FEATURES

Livestreaming in China in 2025: How to Get Started ?

24 FEB 2025NEW WECHAT FEATURES

5 ways to enter the Chinese market in 2025

05 JUN 2024NEW WECHAT FEATURES

Brands start leveraging cat “memes” in China

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