Overview JD Leads Social Engagement Growth with PDD Close Behind •For the 618 event in 2024, total sales across all e-commerce platforms reached 742.8 billion RMB, marking a YOY decline of 7%. •JD experienced the most significant year-on-year increase of 32%. This prominence is likely due to increased marketing investments and heightened enthusiasm for 3C products, combined with JD’s reputation …
The surprising way Yabi merges subculture with mainstream fashion for China’s Gen Z – bridging the gap between niche and mainstream
The term Yabi (亚比) refers to hardcore subculture advocates who incorporate its aesthetics into their daily lifestyle, especially in fashion. Inspired by subcultures like punk, goth, hippie, grunge, and cyberpunk. 78.6% of Yabi audience is from Gen Z. Yabi’s rise in the fashion domain marks a transformative phase with a remarkable 436% increase from Q4 2022 to Q4 2023. It’s redefining …