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[ BLOG / AUTHOR ]

Peng He

2 articles.

All371New WeChat features256WeChat news54WeChat guides & tips45China Digital News20China Market Analysis16Red/Xiaohongshu Marketing11Douyin7Tmall5Social Advertising2Events1Bilibili Marketing1

26 JUN 2024NEW WECHAT FEATURES

[Social Report] Are consumers getting numb about sales events like 618?

Overview JD Leads Social Engagement Growth with PDD Close Behind •For the 618 event in 2024, total sales across all e-commerce platforms reached 742.8 billion RMB, marking a YOY decline of 7%. •JD experienced…

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30 JAN 2024CHINA MARKET ANALYSIS

The surprising way Yabi merges subculture with mainstream fashion for China’s Gen Z – bridging the gap between niche and mainstream

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