New “WeChat comments” function on subscription accounts

Thomas Graziani New WeChat features

WeChat just announced the release of a new “WeChat comments” function for subscription account. What is the new function? The new WeChat comments function enables users to comment at the bottom of messages from subscription accounts (which used to only features the number of views and “likes”) The WeChat comments will have to be first approved by the public account …

WeChat releases “enterprise accounts” to manage companies’ internal processes

Thomas Graziani New WeChat features

They had been announced for a few months already, and here they are: WeChat just opened a third category of public accounts (on top of subscription and service accounts): enterprise accounts (企业号). What are Enterprise accounts? Enterprise accounts are meant for the internal management of a company’s operations through WeChat. As such, they have high visibility, high security and more …

WeChat ads: how does it work and why it changes everything

Thomas Graziani New WeChat features

In a move who surprised many, WeChat introduced ads to their public platforms. How does it work and why is it such an innovative move? WeChat ads: how does it work? Public accounts on WeChat are similar to very advanced “Facebook pages”: accounts operated by medias or companies for promotion or service purpose. There are two kind of public accounts …