You find your WeChat messages too boring? Here are a few tips which will help you stand-out with little extra work! Basic principles If you know a bit about web-design, you know what are HTML and CSS. To put it simply: – HTML defines the structure and the content of a website – CSS defines the way it will look …
WeChat releases “enterprise accounts” to manage companies’ internal processes
They had been announced for a few months already, and here they are: WeChat just opened a third category of public accounts (on top of subscription and service accounts): enterprise accounts (企业号). What are Enterprise accounts? Enterprise accounts are meant for the internal management of a company’s operations through WeChat. As such, they have high visibility, high security and more …
Why Apple shouldn’t even bother introducing Apple Pay in China: the WeChat revolution
It hasn’t been a week since Tim Cook unveiled Apple’s new payment technology coming with iPhone 6 and iphone 6+, and Tencent is already making a strong defensive move. In case you have missed the rise of the biggest social network in Asia: WeChat is a Whatsapp / Facebook / Paypal hybrid with 438 millions monthly active users, a profit …
A search engine for WeChat public accounts: what is it good for?
A bit more than three months ago, Sogou unveiled its new search function for WeChat public accounts. How does it work? What does it mean for us public account operators? Why? The integration of Sogou and WeChat services doesn’t come as a surprise as Tencent acquired a 36.5% stake in Sogou last year. Search is also a good fit for …
WeChat ads: how does it work and why it changes everything
In a move who surprised many, WeChat introduced ads to their public platforms. How does it work and why is it such an innovative move? WeChat ads: how does it work? Public accounts on WeChat are similar to very advanced “Facebook pages”: accounts operated by medias or companies for promotion or service purpose. There are two kind of public accounts …