Welcome to our little corner of the Internet. Kick your feet up and stay a while.
The company DataStory just released WeChat user behavior from 3485 WeChat accounts, collected between August and September 2015. The highlights: – Top reading days are Wednesday and Friday – Top reading time is 7:00pm to 10:00pm – Most active accounts are in the medical industry – Service, e-commerce and airlines are the most represented industries on WeChat Check-out the WeChat …
You might have already seem these WeChat HTML5 (H5) campaigns shared on your WeChat Moment: Incoming call from Avengers to promote for the movie service of Dianping. Record breaking 2,000,000 page view in first 6 hours. A viral video introducing an imaginary application called APPmixer. It can can combined any of the two Apps of your choice, for example, Uber + …
What are the top performing WeChat accounts? How many views do they get? What are the top performing WeChat accounts in each category? Here are the answers. 1. Top 5 (number of views) In October 2015, the top 5 accounts were People’s Daily (WeChat ID: rmrbwx), CCTV news (WeChat ID: cctvnewscenter), CCTV Finance (WeChat ID: cctvyscj), Traffic Road Conditions (WeChat ID: …
WeChat content produced by public accounts is the bread-and-butter of social content in China. In mid-2015, the number of views of WeChat subscription accounts started to decline. Some popular accounts saw a decline of more than 50% in readership. What is the extent of the issue, and what’s causing it? Performance of top-500 WeChat articles The study is focusing on …
As big as Tencent is, the WeChat backend system is far from perfect: Only stores customer messages for 3 days No CRM function Not easy to send targeted message to groups based on location/gender/age or other user characteristics Very limited data analytics for WeChat shop’s performance Cannot track WeChat website’s performance Cannot schedule a specific time to push messages And many other …
Tencent has been restlessly compared with its Western equivalent, Facebook. Some analysts would praise Tencent for its innovative approach to mobile, O2O and revenue model. Others would treat it as a mere copycat. So, who is leading the way? Who is catching up? Let’s look into it. Two very different companies There are obvious differences between Tencent and Facebook. None …
WeChat Crossborder Payment (WePay) is not particularly new, but to a lot of businesses outside China it can still seem like magic. The concept is simple: customers pay with their regular WeChat account in RMB, and the money directly arrives in your oversea account in the local currency. As of today (October 11th) , it supports 8 foreign currencies: USD, …
Tencent, Alibaba and Baidu are very different companies with one common denominator: diversification. The 3 China tech-leaders are launching forays in many industries, and often end-up in fierce competitions. In which sectors are BAT (Baidu Alibaba Tencent) investing, how, and how much? Financial services and micro-loans Tencent teamed up with China Rapid Finance China Rapid Finance, allegedly the largest online …
Is QQ the new QQ? QQ as a whole is decreasing in popularity, with 832 million users as of Q1 2015, a decrease of 2% over last year. Number of QQ users using smartphones reached 603 million, a 23% YOY increase. Yet, QQ has made tremendous buzz over the last few weeks with the launch of its QQ official account. …
Dare to pick up the call from a stranger? HTML5 viral campaigns pretending to be an incoming call are the most eye catching viral campaigns of this year. Here is 5 amazing “incoming call campaigns” you can draw inspiration from for your own branding. Case 1: The unexpected entrance of Wu Yifan Viral score: ★★★★★ Product: Game Target: Young audience who …
