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What are original content accounts? Original Content accounts are WeChat public accounts for which the content is verified by Tencent as being unique and not infringing on other accounts copyright. Once a message is approved as Original Content, you can see a special tag appearing on top of the message: The original content tag was previously restricted to articles, but …
App Today valued at 100 million RMB. Restaurant Boss valued at 100 million RMB. Yitiao raised B round of investment, valued at 600 millionRMB. Car Professor valued at 600 millionRMB… These sky rocketing figures are not the valuation of companies or APP’s, but the valuation of WeChat official accounts. As user stickiness and the amount of content consumed on WeChat keeps growing, investors see growth …
As the new-generation of Asian travellers are much more tech-savvy and knowledgeable, travel agencies and hotels have to find new ways to provide a full brand experience to their consumers. WeChat offers the global tourism industry a real opportunity to establish connections with them without necessarily having a physical presence in the country. Let’s see 10 strategies than can be …
WeChat can be used in very different ways depending on your industry. Here are 10 examples to inspire WeChat Food & Beverage business. 1. Delivery service: Order on KFC’s WeChat Official Account (肯德基宅急送官方网站) and get food delivered at your place 10 WeChat Food & Beverage industry case studiesKFC has a WeChat official account dedicated to delivery. The bilingual WeChat website …
Of all the challenges of running a WeChat account, one is particularly difficult to overcome: creating great WeChat content. It is a costly and time consuming process, especially for young or small companies. But a new rule from Tencent just changed everything. Read on… Why is WeChat content so hard? There are two reasons why WeChat content is hard. First …
According to Accenture, competition from PayPal, Alipay, WePay and the likes could reduce traditional bank revenues by one third by 2020. This phenomenon represents a major challenge to the banking sector, as one quarter of banks’ revenues are generated from processing payments. Let’s look deeper into it. 1) The Banking System: How banks make money? Let’s first have an overview of …
Western companies such as Facebook, Twitter and SnapChat have recently been striving to find new ways to monetize their user base. With nearly 13 billions in revenues, 90% of which come from “value added services”, Tencent is a great role-model for these Western tech giants. So what can be learned from WeChat? 1) How are American messaging apps walking in …
Rumors spreads fast on social medias, and WeChat Moments, a relationship-based social media, is the perfect platform to spread rumors. This creates potential threat to Chinese authorities. The Chinese Academy of Social Sciences (CASS), a state backed institution, revealed a study about “false rumors” on Chinese social medias. WeChat rumors – CASS Report The report states that 7% of false rumors start …
Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage your WeChat official account from your phone. What can you do with this mobile WeChat CMS? You can use this version of CMS to the the three following things: 1. Check message and reply to users Although this made it so …
