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Tencent launched a new Red Envelope game today, users can send pictures that can only be viewed if friends send them a red envelope. How does it work? You can pick a special photo and send it to your moments. But here is the catch: your friends can only see a blurry picture. If they want to see the picture, they …
You can invest hundreds of thousands to build a good WeChat platform and acquire followers through advertising and long term content marketing. Or You can take the shortcut: acquire an existing WeChat account with millions of followers. Discover a multi million dollars market that most people have never heard of. How do you value a WeChat account? There isn’t any …
WeChat released just last week a new platform enabling to manage moment ads via a self-service platform. The features Accounts with “Moments ads” enabled can now be invited to a self-service platform enabling them to send targeted Moment ads by themselves Users will also be able to automatically “top-up” their account without having to reach out to Tencent ads sales …
Zou Tong, lead manager of LinkedIn’s WeChat account, shares the secrets which helped him grow LinkedIn’s WeChat account to 1 million followers within 1 year. Some basic principles when you operate you WeChat account Don’t treat WeChat marketing as a weekday job Zhou says: “One way to rapid grow WeChat follow is to report about current events. This means you have to …
The integration between Apple Watch and WeChat isn’t news: WeChat was even one of the demo APPs showcased during the release of the watch last year. Recently, Apple & WeChat furthered their collaboration and the integration of their products. Set-up favorite contacts from your phone You can now select from your phones a couple of contacts to be accessed directly from …
5 ways brands failed at marketing themselves on WeChat… which are also 5 ways you can improve your own strategy. 1. BuzzFeed Content on BuzzFeed is hardly sharable: the company is indeed using mostly pictures and videos which by definition are extremely difficult to share on WeChat (as opposed to the classic “news” articles). By taking this approach, BuzzFeed is …
We summarized the most important changes of each major social media platform during the year 2015. WeChat WeChat update its features every other week. In 2015, it keeps opening its platform for more advanced customization while encourages high quality original content. January, WeChat first introduce “Original Content” function that protects copyright of articles February, menu function is opened to all verified WeChat account …
WeChat is legendary as China’s “one-stop” platform. Brand are able to carry out their complete sales cycle all within WeChat: from user acquisition, to payment collection, to customer service. Facebook now is giving a similar CRM experience for brands to connect with its page followers. How is Facebook Messenger doing compare with WeChat? Short answer: it’s doing great, maybe better! A few numbers: Facebook has 50 million …
Taobao released a consumer shopping report showing the e-commerce trend in China over the past 5 years. According to this report, Chinese consumer is showing higher demand in the following industries: healthy food, smart devices, special interest groups, traditional products and sports. Taobao data shows higher demand for healthy food products Health supplement is among the fastest growing market in F&B industry. Within …
Increasing number of Chinese shoppers demand higher quality products from abroad. Shoppers used to have to travel abroad to avoid price arbitrage of foreign brands, now they can purchase products at the same or even even cheaper price with a few taps on the phone thanks to cross-border ecommerce platforms. Even beter: they don’t even need to worry about exchange …
