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There’s a question that we keep hearing repeatedly: once users are reading my WeChat article, how do I get them to follow my account? Even harder: when users are visiting my H5 campaigns, how do I convert them into followers? It turns out there is a great answer to it, and that most accounts are doing this completely wrong. How …
Toutiao (头条) is maybe the second biggest news/article mobile platform, besides WeChat. Toutiao has 260 million monthly active users and 50 million daily active users. The average user spends 70 minutes on the app. This week, Taotiao released a Mobile Content Report Half- year 2016. Here are some highlights of this report. Mobile content consumption across all mobile platforms has been rapidly …
This week, WeChat released the long-awaited 2.0 version of their Mac OS client. The new interface brings a lot of cool features, but may well mean the death of WeChat service accounts… What’s new with 2.0? The new 2.0 version brings core improvements such as: Ability to send stickers from the Mac version of the APP You can now access …
There has been a huge controversy over “Bots as UI”: the ability to provide service to customers through Chat Bots. Can you use Chat bots on WeChat? How do they work? What are some good examples of successful WeChat bots? Let’s look into it. A look toward the West Facebook Messenger has been making a lot of fuss over its …
Pokemon Go shook the world as the first large-scale application of Augmented Reality. Now plenty are trying to follow the lead, including Tencent… The QQ Augmented Reality campaign QQ launched on Friday a massive augmented reality campaign. For this occasion, the QR code-scanner of QQ has been modified to include an “Augmented Reality scanner”. The principle of the campaign is …
It’s been busy weeks for WeChat, with a business model pivot for Youzan and a crackdown of Tencent on pyramid schemes. Here’s a summary of the key events. 1. Youzan starts charging 4,800 RMB per year Starting on July 8th, Youzan, one of the largest WeChat e-commerce platform (claiming more than 2 million registered businesses) switched to a paid model. …
We have written it before: Key Opinion Leaders (KOL) are maybe the best way to promote your company on WeChat. But how exactly can you find the right KOL for your industry? Here are platforms which help you do just that. Newrank.cn 新榜 Newrank.cn is a familiar name to our readers: it is the platform ranking all the major WeChat …
Facebook is literally, step by step, becoming a WeChat copycat. After inspiring itself from WeChat payment and WeChat public accounts, it is now copying much of the public accounts design. How Facebook is copying WeChat account menus 3 months ago, Facebook announced it would launch “bots” on public accounts. These accounts looked very much like… WeChat public accounts. Facebook hoped it …
The WeChat impact report is back, together with a fascinating Ipsos survey comparing WeChat payment and Alipay. Is WeChat stealing significant market share from Alipay yet? What do Chinese users do with WeChat? Find it all out bellow. Rise in WeChat engagement The amount of time spent on WeChat rose further this year. The number of users who use WeChat less …
