This week, a set of news about WeChat and the digital ecosystem of China: Mini programs are already losing traction You can now send and receive gold on WeChat New data shows Alipay red packets get beaten by WeChat… and also by QQ! WeChat Mini Programs losing traction Mini Programs have been launched only a few weeks ago, on January 9th, …
Datastory and MAKA released the 2016 WeChat H5 Data Report. Some highlight includes: Average conversion rate of H5 campaign is 4.1% Average pageview of H5 campaign increased 27% year over year 60% of pageview comes from WeChat Moment Storytelling is the most popular type of H5 Data was collected from 100,000 H5 campaigns made using MAKA. Disclaimer: MAKA’s H5 templates are simpler slide …
New WeChat Data just released! Here are some highlights: Daily Active Users reaches 768 million, a 35% YOY increase Average users send 74 WeChat messages per day US the the favorite travel destination for WeChat users Average users takes 5900 steps per day Average users send out 28 red envelopes Average uses’ monthly red envelope amount is 580RMB
Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai, Yuedong cashed RMB 217 million ($31.42million) for his 72.5% share. Meisheng Culture is the investor. How can a WeChat Official Account be worth that much? Turns out, saying Uncle Tongdao is a WeChat Official Account is a huge under …
Last week, Alipay released a new feature called Circle (圈子). Within hours of its launch, female students started to post sexually explicit pictures to get comments from wealthy users with high credit score. The feature immediately got huge media attention and triggered discussions on all social medias. Alipay later apologized for its wrongdoing after facing criticism from the Chinese government. Interestingly, …
WeChat will soon launch pay-to-read feature Tencent has recently been testing a new feature which allows authors to post a preview of their article, and request readers to pay in order to read the full version. This new feature enables writers to collect a fee between 0 to 200RMB for a post. The preview needs to be no less than …
Single’s Day is over, money’s been spent, your boxes are on their way. Now it’s data analytics time! As a Single’s Day tradition, Alibaba displays the realtime shopping data on a large screen as part of the celebration. No surprise: it’s another record breaking year. 52 seconds, 1 billion RMB 6 minute 58 seconds, 10 billion RMB 2 hours 30 …
According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is Tencent going to do that? Starting in late 2014, Tencent embarked on a slow but steady journey to open up its advertising platform for brands August 2014 – Introducing banner advertising at the end of articles January 2015 – First WeChat Moment …
We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese National Holiday, it’s time to plan for Single’s Day. This day was redefined as the “Chinese Black Friday” by Alibaba in 2012, and it evolved into a massive shopping festival growing year after year. Last year on Tmall …
Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do it? Today, we will dive into 3 case studies to see how brands make money on WeChat. Xiaoxiaobao Mama WeChat ID: xxbmm123 Content: review articles of baby products WeChat Followers: 2,000,000 Followers demographic: 90% …
