Advertising on WeChat is a booming trend: the platform has a long history of protecting users and forbidding entry from advertisers, but it is now slowly opening up. This is a huge opportunity for marketers trying to advertise in China. Here are the ways you can get started with WeChat ads. What is WeChat Advertising? WeChat advertising is the Tencent program …
AI superstar Andrew Ng leaves Baidu On the 20th of March, Andrew Ng, the superstar A.I researcher (and co-founder of Coursera, where his course about machine learning gathers more than 30,000 extremely positive ratings) who was heading Baidu’s Artificial Intelligence unit in Silicon Valley left Baidu. If his departure message published on Medium suggests that “everything is for the best in …
The average open rate of WeChat Official Accounts is 5%. And if you are operating a subscription account, the window of opportunity for users to notice your article is only 1-2 seconds (the time the article title appears in preview in the chat page). After this short delay, your message will likely be buried under hundreds of other accounts’ update. You can …
This week, a set of news about WeChat and the digital ecosystem of China: Mini programs are already losing traction You can now send and receive gold on WeChat New data shows Alipay red packets get beaten by WeChat… and also by QQ! WeChat Mini Programs losing traction Mini Programs have been launched only a few weeks ago, on January 9th, …
Datastory and MAKA released the 2016 WeChat H5 Data Report. Some highlight includes: Average conversion rate of H5 campaign is 4.1% Average pageview of H5 campaign increased 27% year over year 60% of pageview comes from WeChat Moment Storytelling is the most popular type of H5 Data was collected from 100,000 H5 campaigns made using MAKA. Disclaimer: MAKA’s H5 templates are simpler slide …
New WeChat Data just released! Here are some highlights: Daily Active Users reaches 768 million, a 35% YOY increase Average users send 74 WeChat messages per day US the the favorite travel destination for WeChat users Average users takes 5900 steps per day Average users send out 28 red envelopes Average uses’ monthly red envelope amount is 580RMB
Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai, Yuedong cashed RMB 217 million ($31.42million) for his 72.5% share. Meisheng Culture is the investor. How can a WeChat Official Account be worth that much? Turns out, saying Uncle Tongdao is a WeChat Official Account is a huge under …
Last week, Alipay released a new feature called Circle (圈子). Within hours of its launch, female students started to post sexually explicit pictures to get comments from wealthy users with high credit score. The feature immediately got huge media attention and triggered discussions on all social medias. Alipay later apologized for its wrongdoing after facing criticism from the Chinese government. Interestingly, …
WeChat will soon launch pay-to-read feature Tencent has recently been testing a new feature which allows authors to post a preview of their article, and request readers to pay in order to read the full version. This new feature enables writers to collect a fee between 0 to 200RMB for a post. The preview needs to be no less than …
