3 WeChat store case studies: how can you earn ¥30 million monthly revenue on WeChat?

Tingyi Chen WeChat guides & tips

Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do it?  Today, we will dive into 3 case studies to see how brands make money on WeChat. Xiaoxiaobao Mama WeChat ID: xxbmm123 Content: review articles of baby products WeChat Followers: 2,000,000 Followers demographic: 90% …

Strong trend of WeChat social commerce [Data]

Tingyi Chen WeChat guides & tips, WeChat news

Rise of WeChat Social Commerce E-commerce experience on WeChat is nothing like shopping on Taobao or Jingdong. It starts with content and ends up with an impulse purchase. This is WeChat social commerce.  Different from customers on a shopping platform, traffic directed by the social commerce is extremely targeted and largely influenced by the endorser, making purchase action the natural continuation …

Are WeChat chat bots any good?

Thomas Graziani WeChat guides & tips

There has been a huge controversy over “Bots as UI”: the ability to provide service to customers through Chat Bots. Can you use Chat bots on WeChat? How do they work? What are some good examples of successful WeChat bots? Let’s look into it. A look toward the West Facebook Messenger has been making a lot of fuss over its …

4 case studies of the best consumer brand WeChat accounts

Tingyi Chen WeChat guides & tips, WeChat news

What are the most popular company WeChat accounts? And how did they become popular? Based on NewRank's report, these are the most popular WeChat accounts in consumer brand's sector. Data was collected on April 2016. Everyday fashion & sports wear H&M Nike Adidas H&M won consumers' heart by sending useful dressing guides.  Popular contents includes: how to pick the right sandals for this summer; ...

In-store WeChat cross-border payment and 3 examples

Tingyi Chen New WeChat features, WeChat guides & tips, WeChat news

Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53% increase from the previous year.  Many shopping malls and tourist centers hire Chinese speaking staff. But when it comes to payment, most of places still haven’t caught up with the more popular mobile payment method in China. Today …

10 examples of GREAT WeChat design

Tingyi Chen WeChat guides & tips

A website with good design usually has a good navigation structure, an appearance consistent with the brand Visual Identity, optimised for SEO (search engine optimisation), and is building trust in your brand.  All of the above rules apply to WeChat design. But is that all you need to make your WeChat website standout from the millions of other competitors' accounts? Let's look at ...

Data: where does WeChat traffic REALLY come from?

Tingyi Chen New WeChat features, WeChat guides & tips, WeChat news

On Feb 24th, WeChat made an upgrade to its analytics backend.  The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …

How did Facebook & WeChat grow and strive?

Thomas Graziani WeChat guides & tips

How do WeChat and Facebook’s marketing strategies differ? We’ll look at this question in two steps. Part 1: how did Instagram, Facebook and WeChat get where they are today? Part 2: what are they doing today in order to maintain their momentum? Part 1: Origin stories, how did Instagram, Facebook and WeChat get their first followers? Facebook origins The Facebook …