Case study of Uncle Tongdao: 3 years, 5 million WeChat followers, and 300m RMB valuation

Tingyi Chen WeChat guides & tips, WeChat news

Uncle Tongdao, a WeChat Official Account about astrology just had an exit at a RMB 300 million valuation. The founder and ex-CEO, Cai, Yuedong cashed RMB 217 million ($31.42million) for his 72.5% share. Meisheng Culture is the investor. How can a WeChat Official Account be worth that much? Turns out, saying Uncle Tongdao is a WeChat Official Account is a huge under …

Singles Day promotion guide: graphic design, promotion method and live streaming

Tingyi Chen WeChat guides & tips, WeChat news

We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese National Holiday, it’s time to plan for Single’s Day. This day was redefined as the “Chinese Black Friday” by Alibaba in 2012, and it evolved into a massive shopping festival growing year after year.  Last year on Tmall …

3 WeChat store case studies: how can you earn ¥30 million monthly revenue on WeChat?

Tingyi Chen WeChat guides & tips

Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do it?  Today, we will dive into 3 case studies to see how brands make money on WeChat. Xiaoxiaobao Mama WeChat ID: xxbmm123 Content: review articles of baby products WeChat Followers: 2,000,000 Followers demographic: 90% …

Strong trend of WeChat social commerce [Data]

Tingyi Chen WeChat guides & tips, WeChat news

Rise of WeChat Social Commerce E-commerce experience on WeChat is nothing like shopping on Taobao or Jingdong. It starts with content and ends up with an impulse purchase. This is WeChat social commerce.  Different from customers on a shopping platform, traffic directed by the social commerce is extremely targeted and largely influenced by the endorser, making purchase action the natural continuation …

Are WeChat chat bots any good?

Thomas Graziani WeChat guides & tips

There has been a huge controversy over “Bots as UI”: the ability to provide service to customers through Chat Bots. Can you use Chat bots on WeChat? How do they work? What are some good examples of successful WeChat bots? Let’s look into it. A look toward the West Facebook Messenger has been making a lot of fuss over its …

4 case studies of the best consumer brand WeChat accounts

Tingyi Chen WeChat guides & tips, WeChat news

What are the most popular company WeChat accounts? And how did they become popular? Based on NewRank's report, these are the most popular WeChat accounts in consumer brand's sector. Data was collected on April 2016. Everyday fashion & sports wear H&M Nike Adidas H&M won consumers' heart by sending useful dressing guides.  Popular contents includes: how to pick the right sandals for this summer; ...

In-store WeChat cross-border payment and 3 examples

Tingyi Chen New WeChat features, WeChat guides & tips, WeChat news

Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53% increase from the previous year.  Many shopping malls and tourist centers hire Chinese speaking staff. But when it comes to payment, most of places still haven’t caught up with the more popular mobile payment method in China. Today …

10 examples of GREAT WeChat design

Tingyi Chen WeChat guides & tips

A website with good design usually has a good navigation structure, an appearance consistent with the brand Visual Identity, optimised for SEO (search engine optimisation), and is building trust in your brand.  All of the above rules apply to WeChat design. But is that all you need to make your WeChat website standout from the millions of other competitors' accounts? Let's look at ...