Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do it? Today, we will dive into 3 case studies to see how brands make money on WeChat. Xiaoxiaobao Mama WeChat ID: xxbmm123 Content: review articles of baby products WeChat Followers: 2,000,000 Followers demographic: 90% …
Strong trend of WeChat social commerce [Data]
Rise of WeChat Social Commerce E-commerce experience on WeChat is nothing like shopping on Taobao or Jingdong. It starts with content and ends up with an impulse purchase. This is WeChat social commerce. Different from customers on a shopping platform, traffic directed by the social commerce is extremely targeted and largely influenced by the endorser, making purchase action the natural continuation …
Are WeChat chat bots any good?
There has been a huge controversy over “Bots as UI”: the ability to provide service to customers through Chat Bots. Can you use Chat bots on WeChat? How do they work? What are some good examples of successful WeChat bots? Let’s look into it. A look toward the West Facebook Messenger has been making a lot of fuss over its …
4 case studies of the best consumer brand WeChat accounts
In-store WeChat cross-border payment and 3 examples
Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53% increase from the previous year. Many shopping malls and tourist centers hire Chinese speaking staff. But when it comes to payment, most of places still haven’t caught up with the more popular mobile payment method in China. Today …
10 examples of GREAT WeChat design
6 best resources to learn about WeChat
When we meet our readers in real life, one question keeps coming back: where do you get all the data you are publishing? Today, WalktheChat opens the kimono: discover our sources, and start following them first hand. But don’t worry! We’ll still be around to give you an extra layer of insights! Newsrank.cn Newsrank.cn is the “barometer of WeChat accounts”. …
Data: where does WeChat traffic REALLY come from?
On Feb 24th, WeChat made an upgrade to its analytics backend. The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …
The WeChat ecosystem: 3 unexpected services accessible via WeChat
It took only 5 years for WeChat to become the Chinese “One APP to rule them all”. What can’t you do on WeChat? Today, we look as a few unexpected tools you can access from the APP that can make your life so much easier: Booking an ayi (house cleaning lady) Order a dry cleaning pick-up Order food from pretty much …
How did Facebook & WeChat grow and strive?
How do WeChat and Facebook’s marketing strategies differ? We’ll look at this question in two steps. Part 1: how did Instagram, Facebook and WeChat get where they are today? Part 2: what are they doing today in order to maintain their momentum? Part 1: Origin stories, how did Instagram, Facebook and WeChat get their first followers? Facebook origins The Facebook …