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Over the last few months, Tencent has gone into a war against copycats of original content. The company laid down clearer rules for account naming and punished copycats and viral content. Under the new rules, you can report accounts re-publishing your content without being allowed, and the messages will be removed. But there are loopholes to by-pass the rules, here …
A few months ago, Tencent pushed heavily connected objects to its platform. In an attempt to achieve the much-desired “O2O integration”, it unveiled new features such as a special “shake” feature enabling to access content from nearby connected objects. Yet, iBeacons just do not take-off in China, and it is mostly because of Tencent’s choices. What are iBeacons? iBeacons are …
The above chart is the list of monthly active users of social networks in China. WeChat has 4 times more monthly active users than its closest (non-Tencent-owned) competitor, Weibo. Why is WeChat different from other social networks in China? 1. WeChat is relationship oriented Compared with Weibo and Twitter, which are “interest based networks”, WeChat connects you with the people who …
What is the best way to gain followers on WeChat? Most marketers would give you the same answer: give money, a free sample or a discount to users, and they will gladly share any of your content. This practice however has a name: incentivised sharing, and it is forbidden by WeChat terms of use. So what are the risks? What …
The launch of Apple Watch in April is renewing the interest for wearable devices and popular sport tracking apps. The good news? Now you can track your steps with WeChat! What does the service do? The service is offered by an official Tencent WeChat account called Weixin Yundong (微信运动). It counts the steps you walked in a day and automatically …
During Apple March event, Tim Cook unveiled a variety of new products and features, from the new Macbook Air to an Open Source toolkit for medical research. But what stood out for viewers out there was the repeated attempt to seduce Chinese customers. An unexpected beginning The first frame of the Apple Keynote yesterday was more than unexpected: Yes, before …
The Chinese internet service market has boomed during the last 2 years, especially with the rising popularity on O2O business model last year. A recent Tencent market research report shows that internet service model has just as much impact on the 2nd and 3rd tier cities as it does for the 1st tier cities (Beijing, Shanghai, Guangzhou and Shenzheng). So which industry is the next gold mine …
There is a huge difference between being present on WeChat and actively leveraging the platform. How can you make sure you are maximising your WeChat ROI? 1. Link your WeChat account with a web-APP WeChat provides you with basic information about reads and shares for your messages (along with geographic, demographic and device data), but this data resides on Tencent …
With the tension between two Internet giant Alipay and Tencent heated over the Hongbao war on Chinese New Year, the two companies have entered into a “freeze-out” period in which you can no longer access Alipay owned websites like Taobao, Tmall and Xiami (popular music app) though WeChat. A lot of clients ask us if we can help them to process …
On the night before Chinese New year, a WeChat advertising campaign featuring virtual red envelopes through the WeChat Shake function (摇一摇) became the most popular activity, beside watching the Spring festival gala. WeChat gave out 500 million yuan (80 million USD), the Shake function was used 11 billion times by people over 185 countries. In just a few days, around …
