We are only a month away from the biggest online shopping festival of the world, November 11th, AKA Singles Day. Forget about the Chinese National Holiday, it’s time to plan for Single’s Day. This day was redefined as the “Chinese Black Friday” by Alibaba in 2012, and it evolved into a massive shopping festival growing year after year. Last year on Tmall …
Selling on WeChat is not easy, yet we keep hearing stories about brands that sold millions in a day through WeChat store. How did they do it? Today, we will dive into 3 case studies to see how brands make money on WeChat. Xiaoxiaobao Mama WeChat ID: xxbmm123 Content: review articles of baby products WeChat Followers: 2,000,000 Followers demographic: 90% …
Rise of WeChat Social Commerce E-commerce experience on WeChat is nothing like shopping on Taobao or Jingdong. It starts with content and ends up with an impulse purchase. This is WeChat social commerce. Different from customers on a shopping platform, traffic directed by the social commerce is extremely targeted and largely influenced by the endorser, making purchase action the natural continuation …
Toutiao (头条) is maybe the second biggest news/article mobile platform, besides WeChat. Toutiao has 260 million monthly active users and 50 million daily active users. The average user spends 70 minutes on the app. This week, Taotiao released a Mobile Content Report Half- year 2016. Here are some highlights of this report. Mobile content consumption across all mobile platforms has been rapidly …
Mary Meeker’s Internet Report has just been released. What does it say about WeChat this year? WeChat Tencent is the clear winner in the mobile market in China, representing more than 50% of mobil usage. WeChat alone represents 35% of time spent on mobile, which is more than Baidu and Alibaba combined. This is a 7% increase from last year …
Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53% increase from the previous year. Many shopping malls and tourist centers hire Chinese speaking staff. But when it comes to payment, most of places still haven’t caught up with the more popular mobile payment method in China. Today …
Online sales of imported goods have grown at a compounded rate of 63 percent in the five years to 2015, reaching 638 billion RMB ($98 billion) and accounting for 17 per cent of China’s total online retail sales, according to data from Mintel Group Ltd. Last week, the government released a new Tax rule for cross-border commerce that will tighten the control …
On Feb 24th, WeChat made an upgrade to its analytics backend. The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …
