It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is maturing faster and this brings out some new highlights for this year: Alibaba’s campaigns are more focused on gamification & social sharing More complicated campaign/coupon rules Purchasing coupons instead of adding to cart WeChat is becoming another major channel …
The 30-days countdown to Single’s Day 2018 started! The annual e-commerce war has started earlier than ever. Here are 5 news worth knowing for this week! Single’s Day e-commerce war starts with fighting for vendor resources: brands are facing a tough choice between Tmall and Pinduoduo Tmall starts pressuring brands to choose between Tmall and Pinduoduo for their Single’s Day promotion. …
WeChat Social Commerce Report 2018 was released today by Youzan (the biggest WeChat shop platform in China) and Newrank (China’s largest social media data monitoring platform). The report shows some surprising trends: The share of time spent on social media and Tencent-owned products is decreasing. Video content and Toutiao are stealing the show in 2018 The most popular items purchased via WeChat are around …
Earlier this week, a new messaging App was launched and introduced to the world during the Smartisan Nut Pro 2S smartphone launch: Zidan Duanxin (AKA Bullet Messenger). Bullet Messenger created a huge buzz in the Chinese tech community. Here are some of the stats: Ranked No.1 for the top downloaded free social media app on the Apple Store for 3 …
It used to be that Chinese Internet users were not willing to pay for digital content. You could easily get the pirate version of ebooks, music, and movies, so why spend the money? This has changed in the last 2 years. China’s paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB …
Tencent released it’s Q1 2018 financial earning ending on 31 March 2018. Here are some highlights: 65% rise in net income to RMB 23.97 billion, and 48% rise in revenues to RMB 73.53 billion, both powered by games, ads, and cloud service WeChat MAU grow 10.9% YoY to 1.04 billion Gaming remains the engine of the company, RMB 21.7 billion …
Here are the top 5 WeChat Mini Games that are played by the most friends on my WeChat.We analyze these games and summarize how you can build the most popular games on WeChat. According to WeChat’s data, by April 27 (22 days after the release of WeChat Mini Games) the number of games available had already reached 300. The biggest …
Meituan, a company focused on providing lifestyle O2O services, is planning on its IPO aiming to value at 60 billion to 80 billion USD. The company was valued at 30 billion USD during its last funding round in October 2017, ranking Meituan behind Xiaomi and above Airbnb. Lately, Meituan made some bold moves: Going head to head against Didi on …
Oreo Alipay game Alipay is taking marketing campaigns to another level with its AR scan feature. Oreo partnered with Alipay to launch an AR game to let users play with the cookies. Users just need to take an Oreo cookie and scan it with Alipay’s AR tab. You will be able to play a game to catch falling Oreos with …
The Chinese New Year: a week-long period of time when people put down their work and pay more attention to family gossip, stupid TV programs, and many many marketing campaigns. Over the last decades, the Chinese New Year has become a Super Bowl-like advertising event. We picked the 5 most notable campaigns of this year. Taobao’s Family Plan Campaign After …
