Below you'll find a list of all posts that have been categorized as “New WeChat features”
With Douyin, Kuaishou and Red becoming stronger and stronger in the Chinese social media space, it is getting harder for brands to decide which platform to pick. Here is some data that will help you decide where to run KOL campaigns depending on your brand and positioning. Social platforms demographic data In terms of gender, Red and Weibo are heavily …
Today, we study the top-100 best-selling KOL campaigns on Douyin (Chinese version of Tik Tok) during the last 30 days. Our goal: helping you understand how to really sell on Douyin. Note: the period studied ranges from the 17th of June to the 17th of July 2020. The study focuses on top-100 best-selling campaigns. All data comes from Newrank’s Xindou …
Here are 5 interesting news this week in the Chinese Digital world! Bilibili added direct links to Taobao Bilibili finally enabled authors to add e-commerce links taking users to Taobao. Users can click on a Tabao product link located at the bottom of a video or live-streaming session. KOLs can also add their own store on their profile page, similar …
This week, we report on a few significant news in the Chinese E-commerce space: Xiaohongshu reduced the commission the platform charges to merchant sales from ~20% to 5%. Weibo posts can now redirect users to WeChat Mini-programs WeChat is testing a new #hashtag# feature Xiaohongshu reduces platform costs In an effort to attract merchants to promote their products on the …
Zhang Yuqi & Xin Ba – 223 million RMB sales on a Kuaishou live-streaming Zhang Ting – 256 million RMB sales during her first Douyin live-streaming Liu Tao – 148 million RMB sales during her first Taobao live-streaming These record-breaking data reports show that Chinese celebrities are also becoming live-streaming superstars. Live-streaming overview According to the China Statistic Bureau and …
618, happening on June 18th, is the second biggest shopping festival in China after Single’s Day. First launched by JD.com, the festival has broken new records this year, amid the COVID-19 pandemic. Record-breaking year for JD.com JD.com broke new records this year, with 269.2 billion RMB of orders during the shopping festival (from June 1st to June 18th). The total …
Ocean Insights, a Bytedance subsidiary, released a Douyin Beauty Industry Report 2020. The report shows Douyin is increasingly becoming a good marketing channel for beauty and cosmetics brands. Some highlights for the Douyin beauty industry includes: Daily video view reached 1.2 billion Beauty video content has increased by 228% YoY in 2019, above the average Douyin YoY growth of 192% …
China is a $1.94 trillion e-commerce market, the largest in the world, and more than three times bigger than the U.S. e-commerce market (source: eMarketer). But it is also a difficult market to enter. What is the potential of YOUR brand in the Chinese market? Depending on your current digital footprint on Chinese social platforms, your launch might be an …
With a completely unique ecosystem of social networks and e-commerce platforms such as WeChat and Tmall, China can be a challenging ecosystem to launch your brand. Choosing the right partner can be the most determining factor between success and failure. Here are some guidelines to pick the right company to launch your brand in China. Overview of the Chinese Digital …
Alibaba and Tencent just released their earnings for the period of January to March 2020. A good opportunity to assess the extent to which COVID-19 impacted Chinese online platforms. Alibaba’s Q1 2020 results Alibaba saw overall very good performance YOY, due to the strong resilience of the e-commerce sector. Alibaba E-commerce revenues grew 19% YOY, while Tmall Online Physical Goods …
