Welcome to our little corner of the Internet. Kick your feet up and stay a while.
In early April 2022, Red/Xiaohongshu launched a new marketing feature, “performance optimization mode” (in Chinese: 优效模式) for sponsored content. The tool ensures that the sponsored content performance surpasses 80% of the KOL’s recent posts and guarantees a baseline impression for your collaboration campaigns. Have some unanswered questions about your Red/Xiaohongshu strategy? Get in touch with us! Why do we need …
The China eCommerce giant Alibaba started testing a new eCommerce App “Taibang” (态棒). It focuses on the pop culture and street fashion beloved by young generations, according to ebrun.com. Taibang aims at introducing original domestic designer brands to Gen-Z and millennials with the slogan “Made in China with Attitude.” Youth-oriented fashion eCommerce Compared to Taobao and Tmall, Taibang integrated more …
Social media ads in China can lead to positive results, but brands need to choose the best platform and design an effective targeting strategy. In this article, we will focus on comparing the pros and cons of major social media ads platforms in China, including WeChat Ads, Douyin Ads, and Red Ads. We will introduce: The major platforms for social …
Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to Chinese customers. In this article, we’ll dive into Douyin advertising formats and strategies that will help you make the most out of …
Double 11 or Singles’ Day has been the most important shopping festival in China for more than a decade. Recently, the booming two-digit year-on-year growth seems to be slowing down. In this article, we will analyze the following points: A brief introduction about Chinese eCommerce giant and Double 11 Why is Tmall Double 11 sales growth slowing down? Is Tmall …
China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent). A third contender is however worth a look, from users and marketers alike: the hype and versatile platform Bilibili. What is Bilibili? The popular youth-oriented video streaming and sharing giant Bilibili is considered to be …
Niche brands, such as Nanushka, Rouje, Jil Sander, Stussy, have been extremely popular in China for the past few years, and many niche brands have their eyes on China. This article will analyze Chinese niche brand Songmont went from 0 to 10 million RMB of sales in their local market. 👜 Brand overview Songmont is a premium local Chinese handbag …
Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via Chinese social media can be a lightweight solution that will save you millions. Why is testing digitally important? The Chinese market is unique in every way. You are at huge risk if …
In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. But will it manage to stand out in the payment market? What is Douyin Payment? Douyin payment is a payment option provided to …
Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace. In this article, we will introduce： The major Tmall advertising formats How to create a strategy for each type of Tmall advertising What is a good ROI for Tmall advertising …
