About the Author

Tingyi Chen

Jenny has 4 years experience as co-founder of a WeChat marketing agency and software platform WalktheChat helping large companies (Deutsche Bank, Cisco, McLaren, Nestlé, Bosch, NFL, Transferwise, etc.) understand and use WeChat. Before joining WalktheChat, she was founder of EatwithChef, private dinning platform. Jenny graduated from University of Illinois at Urbana-Champaign. Contact Jenny: jenny.chen@walkthechat.com

WeChat users: how do they behave and how to attract them?

Tingyi Chen New WeChat features

The above chart is the list of monthly active users of social networks in China. WeChat has 4 times more monthly active users than its closest (non-Tencent-owned) competitor, Weibo. Why is WeChat different from other social networks in China? 1. WeChat is relationship oriented Compared with Weibo and Twitter, which are “interest based networks”, WeChat connects you with the people who …

WeChat & online services: the future is in 2nd and 3rd tier cities

Tingyi Chen WeChat news

The Chinese internet service market has boomed during the last 2 years, especially with the rising popularity on O2O business model last year. A recent Tencent market research report shows that internet service model has just as much impact on the 2nd and 3rd tier cities as it does for the 1st tier cities (Beijing, Shanghai, Guangzhou and Shenzheng). So which industry is the next gold mine …

5 tips for successful WeChat advertising

Tingyi Chen WeChat news

On the night before Chinese New year, a WeChat advertising campaign featuring virtual red envelopes through the WeChat Shake function (摇一摇) became the most popular activity, beside watching the Spring festival gala. WeChat gave out 500 million yuan (80 million USD), the Shake function was used 11 billion times by people over 185 countries. In just a few days, around …