Category Archive

WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat). We will address the following questions: What is WeChat Official Account Click here How do users find your WeChat Official Account Click here What are the different types …

There is no shortage of providers of WeChat stores (WalktheChat is one of them!). But, whether we like it or not, we all have to admit that there is one leader in the market: Youzan. Let’s take a closer look at the largest WeChat store provider in China. We also wrote a step-by-step guide for how to create a WeChat …

More companies are putting WeChat group marketing as the key focus of their social media campaigns. It’s a great way to engage with your customers, build community and ultimately best channel for up-sale. Daily Dairy, a 4-year-old cosmetics startup that’s valued at $1 billion USD, is one of the best examples of how to be successful using WeChat group marketing. …

In this article we’ll learn how to sell via Youzan. We are picking Youzan as the largest WeChat shop platform in China. Many large WeChat accounts (such as Luoji Siwei) use Youzan as their main e-commerce channel. Youzan recorded a Gross Merchandise Volume (GMV) of 33 billion RMB in 2018. Click here to learn more about Youzan’s financial status and …

It’s been a difficult year for Tencent with tough competition and increasing regulation around gaming. Let’s see how this impacted the company’s financial performance. Revenues are still growing steadily Revenues of Tencent have kept growing at a relatively steady pace, with a 21% YOY increase. This growth has mostly been led by the expansion of the Fintech & Cloud computing …

Year over year, Alibaba has managed to beat its own record during the biggest shopping festival on the planet. There were real concerns about whether the company would pull it off once again. The answer is a resounding yes: gross merchandise volume (GMV) on Tmall reached 268 billion RMB (38 billion USD) within 24 hours, a 26% YOY growth. The …

“OMG! All ladies, buy it, buy it, buy it! “ This is the famous catchphrase of Li Jiaqi, the top-selling Taobao live-streaming host.  He just broke a stunning record during the Single’s Day pre-sale on October 21st: Record-breaking 100 million RMB of products sold within 6 minutes 5-hour live streaming Concurrent viewers reached 31 million 39 products, each was sold out …

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of some of the new bans: Group buy campaign are highly regulated Incentivized App downloads Editing or re-use of user’s profile pictures or user information Sharing a link that contains …

The founder of Xiaoxiaobao Mama, Sun Jing, managed an impressive feat even by Chinese live streaming standards. Last August, she sold 3.22 million RMB worth of products during a 2-hours long WeChat live stream. And these results were not due to chance. In May, during her first WeChat live stream, she managed to sell 15,360 products worth a total of …