Below you'll find a list of all posts that have been categorized as “New WeChat features”
500 million RMB were given away yesterday during “Chunwan”, the most popular TV program on earth which was viewed by about 800 millions people. Chunwan is the show broadcasted on Chinese New Year by the official Chinese TV Channel CCTV, and watching it is a tradition for most families across China. Which requirements? 3 key requirements were set for users …
WeChat has done a tremendous jobs so far at connecting people in China via its online messaging and social features. It is now working hard to add new dimensions to this experience, via online-to-offline interactions, and WeChat connected objects. But what are the risks and drawbacks for hardware manufacturers to integrate with WeChat? What kind of WeChat connected objects exist …
What is the difference between good and great WeChat promotion? The use of mobile features. WeChat is different from other social networks because it was built for mobile, and only for mobile. So how to unlock the full potential of WeChat? Leverage the screen The company Life-Fun (灵泛) (WeChat ID: LIFE-FUN-SHOP) made a great job at leveraging the fact that …
WeChat ads were released last week. WeChat displayed its first “sponsored message” on moments. The message, issued by WeChat team, was a signal to users: their “moments” are no longer safe from ads. What are WeChat ads? WeChat ads are appearing on the moments of users. According to current information, each user will see an add appear every 48 hours. The nature …
WeChat just announced the release of a new “WeChat comments” function for subscription account. What is the new function? The new WeChat comments function enables users to comment at the bottom of messages from subscription accounts (which used to only features the number of views and “likes”) The WeChat comments will have to be first approved by the public account …
You find your WeChat messages too boring? Here are a few tips which will help you stand-out with little extra work! Basic principles If you know a bit about web-design, you know what are HTML and CSS. To put it simply: – HTML defines the structure and the content of a website – CSS defines the way it will look …
They had been announced for a few months already, and here they are: WeChat just opened a third category of public accounts (on top of subscription and service accounts): enterprise accounts (企业号). What are Enterprise accounts? Enterprise accounts are meant for the internal management of a company’s operations through WeChat. As such, they have high visibility, high security and more …
It hasn’t been a week since Tim Cook unveiled Apple’s new payment technology coming with iPhone 6 and iphone 6+, and Tencent is already making a strong defensive move. In case you have missed the rise of the biggest social network in Asia: WeChat is a Whatsapp / Facebook / Paypal hybrid with 438 millions monthly active users, a profit …
A bit more than three months ago, Sogou unveiled its new search function for WeChat public accounts. How does it work? What does it mean for us public account operators? Why? The integration of Sogou and WeChat services doesn’t come as a surprise as Tencent acquired a 36.5% stake in Sogou last year. Search is also a good fit for …
In a move who surprised many, WeChat introduced ads to their public platforms. How does it work and why is it such an innovative move? WeChat ads: how does it work? Public accounts on WeChat are similar to very advanced “Facebook pages”: accounts operated by medias or companies for promotion or service purpose. There are two kind of public accounts …
