WeChat released just last week a new platform enabling to manage moment ads via a self-service platform. The features Accounts with “Moments ads” enabled can now be invited to a self-service platform enabling them to send targeted Moment ads by themselves Users will also be able to automatically “top-up” their account without having to reach out to Tencent ads sales …
Apple Watch & WeChat are adding further integrated features
The integration between Apple Watch and WeChat isn’t news: WeChat was even one of the demo APPs showcased during the release of the watch last year. Recently, Apple & WeChat furthered their collaboration and the integration of their products. Set-up favorite contacts from your phone You can now select from your phones a couple of contacts to be accessed directly from …
What are the top performing WeChat accounts?
What are the top performing WeChat accounts? How many views do they get? What are the top performing WeChat accounts in each category? Here are the answers. 1. Top 5 (number of views) In October 2015, the top 5 accounts were People’s Daily (WeChat ID: rmrbwx), CCTV news (WeChat ID: cctvnewscenter), CCTV Finance (WeChat ID: cctvyscj), Traffic Road Conditions (WeChat ID: …
WeChat crossborder: a revolution for Chinese tourists and shoppers
WeChat Crossborder Payment (WePay) is not particularly new, but to a lot of businesses outside China it can still seem like magic. The concept is simple: customers pay with their regular WeChat account in RMB, and the money directly arrives in your oversea account in the local currency. As of today (October 11th) , it supports 8 foreign currencies: USD, …
WeChat accounts with super-powers: Original Content accounts
What are original content accounts? Original Content accounts are WeChat public accounts for which the content is verified by Tencent as being unique and not infringing on other accounts copyright. Once a message is approved as Original Content, you can see a special tag appearing on top of the message: The original content tag was previously restricted to articles, but …
10 WeChat Travel industry case studies
As the new-generation of Asian travellers are much more tech-savvy and knowledgeable, travel agencies and hotels have to find new ways to provide a full brand experience to their consumers. WeChat offers the global tourism industry a real opportunity to establish connections with them without necessarily having a physical presence in the country. Let’s see 10 strategies than can be …
How to generate great WeChat content, fast and for free
Of all the challenges of running a WeChat account, one is particularly difficult to overcome: creating great WeChat content. It is a costly and time consuming process, especially for young or small companies. But a new rule from Tencent just changed everything. Read on… Why is WeChat content so hard? There are two reasons why WeChat content is hard. First …
Are WePay and Alipay going to kill banks?
According to Accenture, competition from PayPal, Alipay, WePay and the likes could reduce traditional bank revenues by one third by 2020. This phenomenon represents a major challenge to the banking sector, as one quarter of banks’ revenues are generated from processing payments. Let’s look deeper into it. 1) The Banking System: How banks make money? Let’s first have an overview of …
What can Western marketing managers learn from WeChat?
Western companies such as Facebook, Twitter and SnapChat have recently been striving to find new ways to monetize their user base. With nearly 13 billions in revenues, 90% of which come from “value added services”, Tencent is a great role-model for these Western tech giants. So what can be learned from WeChat? 1) How are American messaging apps walking in …
How to manage your WeChat Public account from your phone- WeChat CMS
Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage your WeChat official account from your phone. What can you do with this mobile WeChat CMS? You can use this version of CMS to the the three following things: 1. Check message and reply to users Although this made it so …