WeChat Enterprise APP… What is it, and why it will fail.

Thomas GrazianiNew WeChat features

WeChat Enterprise APP… What is it, and why it will fail. Tencent has announced yesterday the release of a new separate APP for companies internal communication. Or in another words: a surprising cross-breeding of WeChat and Slack. What will the APP look like? Unsurprisingly the APP will look… very much like WeChat The “Enterprise WeChat” APP is basically WeChat with: …

Data: where does WeChat traffic REALLY come from?

Tingyi ChenNew WeChat features, WeChat guides & tips, WeChat news

On Feb 24th, WeChat made an upgrade to its analytics backend.  The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …

WeChat Real Estate: 10 case studies of accounts which got it right

Thomas GrazianiNew WeChat features, WeChat guides & tips

China is the number one foreign buyer of U.S residential real-estate, and purchased 8.6 billions USD of commercial real estate in the US, in 2015 alone. Given these number, it is no surprise that foreign real estate companies are trying to promote their properties through WeChat, the largest social network in China. We picked a few case studies in the real …

3 best platforms for WeChat Membership card

Tingyi ChenNew WeChat features, WeChat guides & tips, WeChat news

We analyzed 3 platforms enabling you to set up a membership program on WeChat: User can have their own membership profile, keep track of order history Incentivize your customers to repurchase with membership points Expand customer base through referral programs. For example, three-layers revenue sharing systems so that users who make referrals get to share part of the revenue Enable to track users data …

Mastering CNY lucky money on WeChat and Alipay

Thomas GrazianiNew WeChat features

It’s the time of the year where Chinese tech companies go head to head with red envelope/lucky money/hong bao campaigns to win over netizens across the country. Last year we saw Tencent and WeChat team up with CCTV’s Chinese New Year Gala that brought in many “shakes” into the new lunar year. This year the partnerships have shifted to Alipay …

WeChat releases self-service Moments Ads platform

Thomas GrazianiNew WeChat features, WeChat news

WeChat released just last week a new platform enabling to manage moment ads via a self-service platform. The features Accounts with “Moments ads” enabled can now be invited to a self-service platform enabling them to send targeted Moment ads by themselves Users will also be able to automatically “top-up” their account without having to reach out to Tencent ads sales …

Apple Watch & WeChat are adding further integrated features

Thomas GrazianiNew WeChat features

The integration between Apple Watch and WeChat isn’t news: WeChat was even one of the demo APPs showcased during the release of the watch last year. Recently, Apple & WeChat furthered their collaboration and the integration of their products. Set-up favorite contacts from your phone You can now select from your phones a couple of contacts to be accessed directly from …

What are the top performing WeChat accounts?

Thomas GrazianiNew WeChat features

What are the top performing WeChat accounts? How many views do they get? What are the top performing WeChat accounts in each category? Here are the answers. 1. Top 5 (number of views) In October 2015, the top 5 accounts were People’s Daily (WeChat ID: rmrbwx), CCTV news (WeChat ID: cctvnewscenter), CCTV Finance (WeChat ID: cctvyscj), Traffic Road Conditions (WeChat ID: …

WeChat crossborder: a revolution for Chinese tourists and shoppers

Thomas GrazianiNew WeChat features

WeChat Crossborder Payment (WePay) is not particularly new, but to a lot of businesses outside China it can still seem like magic. The concept is simple: customers pay with their regular WeChat account in RMB, and the money directly arrives in your oversea account in the local currency. As of today (October 11th) , it supports 8 foreign currencies: USD, …