Below you'll find a list of all posts that have been categorized as “New WeChat features”
On Feb 24th, WeChat made an upgrade to its analytics backend. The newly available information includes: Source of traffic (where does the reading come from): Official Account push messages, account posting history page, WeChat Moments, Directly shared by a friend, and Other source. Transparency about the number of reads and the number of unique users Number of users who shared the article (used …
China is the number one foreign buyer of U.S residential real-estate, and purchased 8.6 billions USD of commercial real estate in the US, in 2015 alone. Given these number, it is no surprise that foreign real estate companies are trying to promote their properties through WeChat, the largest social network in China. We picked a few case studies in the real …
We analyzed 3 platforms enabling you to set up a membership program on WeChat: User can have their own membership profile, keep track of order history Incentivize your customers to repurchase with membership points Expand customer base through referral programs. For example, three-layers revenue sharing systems so that users who make referrals get to share part of the revenue Enable to track users data …
It’s the time of the year where Chinese tech companies go head to head with red envelope/lucky money/hong bao campaigns to win over netizens across the country. Last year we saw Tencent and WeChat team up with CCTV’s Chinese New Year Gala that brought in many “shakes” into the new lunar year. This year the partnerships have shifted to Alipay …
Tencent launched a new Red Envelope game today, users can send pictures that can only be viewed if friends send them a red envelope. How does it work? You can pick a special photo and send it to your moments. But here is the catch: your friends can only see a blurry picture. If they want to see the picture, they …
WeChat released just last week a new platform enabling to manage moment ads via a self-service platform. The features Accounts with “Moments ads” enabled can now be invited to a self-service platform enabling them to send targeted Moment ads by themselves Users will also be able to automatically “top-up” their account without having to reach out to Tencent ads sales …
The integration between Apple Watch and WeChat isn’t news: WeChat was even one of the demo APPs showcased during the release of the watch last year. Recently, Apple & WeChat furthered their collaboration and the integration of their products. Set-up favorite contacts from your phone You can now select from your phones a couple of contacts to be accessed directly from …
What are the top performing WeChat accounts? How many views do they get? What are the top performing WeChat accounts in each category? Here are the answers. 1. Top 5 (number of views) In October 2015, the top 5 accounts were People’s Daily (WeChat ID: rmrbwx), CCTV news (WeChat ID: cctvnewscenter), CCTV Finance (WeChat ID: cctvyscj), Traffic Road Conditions (WeChat ID: …
WeChat Crossborder Payment (WePay) is not particularly new, but to a lot of businesses outside China it can still seem like magic. The concept is simple: customers pay with their regular WeChat account in RMB, and the money directly arrives in your oversea account in the local currency. As of today (October 11th) , it supports 8 foreign currencies: USD, …
What are original content accounts? Original Content accounts are WeChat public accounts for which the content is verified by Tencent as being unique and not infringing on other accounts copyright. Once a message is approved as Original Content, you can see a special tag appearing on top of the message: The original content tag was previously restricted to articles, but …
