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Reading rates on WeChat Official Accounts can be extremely low: 10% for service accounts on average, and at best a few percents on Subscription Accounts. There’s one way to increase these numbers: enticing cover pictures. Today we share 3 tricks to increase your reading rates with creative banner pictures. The 3D effect What does it look like? If you are …
Most people think of Tencent as the most successful company in China that build great products such as WeChat and QQ. However, during its quest to conquer the Chinese internet, it launched many test products and many have failed miserably. Today we will take a look at a few of these failed attempts of Tencent and try to predict what’s next. …
WeChat recently released mini-program games. Let’s look at this new feature: why does it matter? What are the main advantages, drawbacks and prospects of WeChat mini-games? What are WeChat mini-games? WeChat mini-games are simply WeChat mini-programs used for gaming purpose. Just like you can turn your H5 Shop into a mini-program shop, you can also turn your H5 game into …
December 18th, Tencent and JD respectively spent $604M and $259M USD to invest in Vipshop, the 3rd largest e-commerce store in China. After the investment, Tencent and JD own 7% and 5.5% of Vipshop. Tencent becomes the second largest shareholder of Vipshop. The investment pricing was 55% percent above the share price of the previous day. Let’s look deeper into …
The war between Alipay and WeChat (which peaked a few years ago during epic Chinese New Year promotion campaigns) keeps raging. And data seems to support what everyone feels: WeChat is catching up fast. The rise of WeChat Although WeChat is a relatively newcomer to the online payment market (Alipay launched in 2004 – 7 years before the launch of …
China’s largest artificial intelligence (AI)-powered content platform, Toutiao, is getting a lot of media attention. Toutiao is currently looking for a new round of investment, with a $30 billion USD valuation, according to the news website The Information. Today we’ll dig deeper into the Toutiao ecosystem. Toutiao App Toutiao is a news display App. It’s specialized in display algorithms that recommend personalized …
Company Introduction: Core mission: WalktheChat’s core mission is to help foreign businesses sell to China via WeChat and other social networks. We built our own cross-border WeChat E-commerce platform and CRM to achieve this result Company culture: our culture is dedicated and open. We expect team-members to be excited by our mission and dedicated to the company’s success. We offer …
WalktheChat is specialized in using WeChat for marketing. This means we developed quite a bit of expertise in using messaging Apps to reach customers. And lately, we’ve been applying this expertise to a new channel: Facebook Messenger. The target About a year ago, I wrote a 5-days email course about WeChat Marketing. The course has been a success, with many …
News #1: WeChat Shop Mini Program is released! WeChat has just lowered the barrier for Chinese companies to start an e-commerce business. It just released the WeChat Shop Mini Program: a mini-program available to all Chinese WeChat Official Accounts directly from the WeChat Official Account back-end. What does the Mini Program shop looks like? The shop follows the WeChat UX guidelines: …
I have been a long opponents of mini-programs, going out of my way to explain why they are complete crap. However, several very large WeChat KOL have recently been leveraging mini-programs, infusing new hope into a re-birth of the newest WeChat innovation. Let’s look into them! Shiliu Po (石榴婆报告) booming mini-program Shiliu Po is an extremely successful WeChat fashion KOL, …
