WeChat changed the Subscription Account folder: why does it change everything?

Thomas GrazianiNew WeChat features

WeChat just modified the format of the “subscription folder”. Why is it game changing? What is the change? This change of the display of the subscription account messages transforms what used to be a list of accounts into a more “Facebook style” newsfeed. This is the biggest change made to WeChat Official Accounts since their launch in 2013. Let’s categorize …

Zhihu: China’s Largest Q&A Platform is a Content Marketer’s Dream

Thomas GrazianiNew WeChat features

“If you have a question, search on Zhihu,” they say. This may best summarize the biggest knowledge sharing platform in China, whose 7-year-old database boasts over 100 million answers. Bottomline, being a Q&A website, the ability to provide useful and trustworthy answers means everything. To a knowledge-seeking crowd, Zhihu is a goldmine for useful and high-quality content, where “worthless” answers …

WeChat Impact Report 2018 shows impressive social impact

Thomas GrazianiNew WeChat features

The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat accounted for 34% of the total data traffic of users WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc. WeChat contributed the employment of 20.3 million persons in 2017, more than twice the 2014 figure The number …

Study of 151 Chinese Unicorns shows Beijing #1 City for Startups

Thomas GrazianiNew WeChat features

A unicorn is a privately held startup company valued at over $1 billion. Although the term was coined in order to express the rarity of such companies, they are getting more common, especially in China. Let’s study unicorns in one of their most common habitats. Some of the highlights: Most of Chinese unicorns are located in Beijing (66 out of …

WeChat Mini-Programs are getting traction in China

Thomas GrazianiNew WeChat features

Today, we put together data from several mini-program reports showing impressive growth: Time spent on WeChat Mini-programs daily went from 1.6 minutes per day to 9.8 minutes per day in a year 87% of WeChat mini-programs users spend more than 200 RMB per month through them Majority of WeChat mini-program users are now female users

Meituan – China’s biggest lifestyle O2O service provider

Tingyi ChenChina Digital News

Meituan, a company focused on providing lifestyle O2O services, is planning on its IPO aiming to value at 60 billion to 80 billion USD.  The company was valued at 30 billion USD during its last funding round in October 2017, ranking Meituan behind Xiaomi and above Airbnb. Lately, Meituan made some bold moves: Going head to head against Didi on …

IQiyi – the Chinese Netflix – is now listed on Nasdaq

Thomas GrazianiNew WeChat features

iQiyi, a Beijing-based online entertainment company, also known as the “Chinese Netflix”, successfully landed on the Nasdaq Stock Exchange on March 29 pricing its IPO at US$18 under the ticker symbol “IQ.” for a total offering size of more than 2 billion U.S. dollars. Let’s have a closer look at the largest video streaming company in China. The booming market …