Le Blog

iQiyi, a Beijing-based online entertainment company, also known as the “Chinese Netflix”, successfully landed on the Nasdaq Stock Exchange on March 29 pricing its IPO at US$18 under the ticker symbol “IQ.” for a total offering size of more than 2 billion U.S. dollars. Let’s have a closer look at the largest video streaming company in China. The booming market …

A campaign by the famous WeChat KOL “New World” 新世相 recently got viral… then blocked. What are the risks of viral marketing on WeChat? And what can you learn from New World for your own campaigns? The New World Campaign New World is a very popular WeChat Official Account focusing on talking about societal subjects relevant to the post 90’s generation …

Oreo Alipay game Alipay is taking marketing campaigns to another level with its AR scan feature. Oreo partnered with Alipay to launch an AR game to let users play with the cookies. Users just need to take an Oreo cookie and scan it with Alipay’s AR tab. You will be able to play a game to catch falling Oreos with …

The Chinese New Year: a week-long period of time when people put down their work and pay more attention to family gossip, stupid TV programs, and many many marketing campaigns. Over the last decades, the Chinese New Year has become a Super Bowl-like advertising event. We picked the 5 most notable campaigns of this year. Taobao’s Family Plan Campaign After …

Dec 15, 2017 – 4.2 billion yuan ($636 million) investment for a 5% stake in Yonghui Superstore Co Ltd, a superstore with 600 locations in China Jan 23, 2018- potentially acquiring 1.7% stake in Carrefour Jan 29, 2018 – 14% stake of Wanda for 34 billion yuan ($5.4 billion) Jan 31, 2018 – 2.5 billion yuan ($396.91 million) investment for …

Alibaba just published their December Quarter 2017 results. With 56% YOY revenue growth, we should be impressed. Yet, Alibaba’s stock fell after the publication of the results. Why? Let’s have a closer look. Impressive 56% YOY growth Alibaba experienced an impressive 56% YOY growth by Q4 2017. The seasonality of the revenues (with a peak during Q4) is mostly due …

During the WeChat Conference 2018, WeChat released these data about WeChat Mini Program: By Jan 2018, developers published 580,000 Mini Programs Mini Programs attracts 170 million Daily Active Users More than half of the user traffic is from one single game Tiao Yi Tiao (挑一挑): 100 million DAU 50% of WeChat Mini Program users are from tier 3 or lower cities …

Company Introduction: Core mission: WalktheChat’s core mission is to help foreign businesses sell to China via WeChat and other social networks. We built our own cross-border WeChat E-commerce platform and CRM to achieve this result Company culture: our culture is dedicated and open. We expect team-members to be excited by our mission and dedicated to the company’s success. We offer …

Allen Zhang, the creator of WeChat, gave an inspirational talk at the WeChat Annual Conference in Guangzhou. Here are the 8 trends for WeChat in 2018. WeChat is going to launch a separate APP for Official Accounts Allen announced WeChat will soon to launch a separate APP just for WeChat Official accounts. He indicated the team has been working on this …