Le Blog

Perfect Diary is a Chinese budget cosmetics brand that was founded in 2015. It has quickly become the No. 1 Chinese cosmetics brand on Tmall. Its success has a lot to do with Xiaohongshu. We will look into how exactly Perfect Diary markets on Xiaohongshu. How big has Perfect Diary become in 4 years? Sales records On September 9th, 2018, …

Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Let’s dig into some of its central insights. Spending on WeChat Official Account Key Opinion Leaders One of the main trends pointed out by the Newrank report is the increasing amounts of large WeChat KOL campaigns. Between 2017 and 2018, the amount …

It’s an old joke that people tend to buy gym memberships at the beginning of the year, and end up barely using them at all. These times may be over, though. Chinese companies are finding innovative ways to leverage tech and keep users coming back to the gym without enforcing memberships. Keepland: leveraging social competition Keepland is the offline workout …

WeChat releases 7.0.5 version Ability to minimize Mini-programs and other assets WeChat released a new version… and it is becoming even more like an operating system. The main update was the ability to minimize content into several floating windows so that users can easily add temporary tags and switch between contents. This ability existed previously limited to just one article, …

Let’s face it, you have to master both WeChat and Tmall in order to promote your brand in China. But most brands, even the largest ones, are struggling to perform well on both channels. Today we’ll dive into how to direct traffic and retain users between WeChat and Tmall. Why is it so hard to master both Tmall and WeChat? …

WeChat Mini Program AR shopping experience WeChat Mini Programs now enable brands to develop AR feature for the first time. As a pilot launch, WeChat collaborated with Armani to launch an AR lipsticks testing experience. Users are able to personally try on different lipsticks simply by clicking on the various colors. Users are also able to upload a picture to …

The second-biggest shopping festival in China, 618 mid-year sales (named after the date June 18th), happened just a couple weeks ago. Here are 618 sales data from different platforms showing a clear growth trend and some surprising shift of power dynamic within the e-commerce space. 618 data comparison between major e-commerce platforms According to QuestMobile, the overall mobile e-commerce traffic …

Tencent is and has almost always been in a deadly fight against its arch-rival Alibaba for the domination of online payment, social sharing, e-commerce and more. The release of “recommended products” (好物圈) inside WeChat is, therefore, a major move for WeChat to move closer to e-commerce and compete against Alibaba. Let’s take a closer look at this feature. What is …

WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products?  How does WeChat Official Account live streaming work?  How to create an Official Account Live Stream? Tencent Live Streaming team is still testing this new feature, and only a few selected KOL (key opinion leaders) were …

WeChat, created by Allen Zhang, became an integral part of the life of anyone living in China, with more than 1 billion users as of 2019. Yet, how did Allen Zhang’s 2,000-people WeChat team manage to revolutionize the way Chinese users communicate, share, pay, and more? A flat yet top-down structure The organization structure of WeChat is very flat. Allen …