Below you'll find a list of all posts that have been categorized as “New WeChat features”
The Chinese New Year: a week-long period of time when people put down their work and pay more attention to family gossip, stupid TV programs, and many many marketing campaigns. Over the last decades, the Chinese New Year has become a Super Bowl-like advertising event. We picked the 5 most notable campaigns of this year. Taobao’s Family Plan Campaign After …
Dec 15, 2017 – 4.2 billion yuan ($636 million) investment for a 5% stake in Yonghui Superstore Co Ltd, a superstore with 600 locations in China Jan 23, 2018- potentially acquiring 1.7% stake in Carrefour Jan 29, 2018 – 14% stake of Wanda for 34 billion yuan ($5.4 billion) Jan 31, 2018 – 2.5 billion yuan ($396.91 million) investment for …
Alibaba just published their December Quarter 2017 results. With 56% YOY revenue growth, we should be impressed. Yet, Alibaba’s stock fell after the publication of the results. Why? Let’s have a closer look. Impressive 56% YOY growth Alibaba experienced an impressive 56% YOY growth by Q4 2017. The seasonality of the revenues (with a peak during Q4) is mostly due …
During the WeChat Conference 2018, WeChat released these data about WeChat Mini Program: By Jan 2018, developers published 580,000 Mini Programs Mini Programs attracts 170 million Daily Active Users More than half of the user traffic is from one single game Tiao Yi Tiao (挑一挑): 100 million DAU 50% of WeChat Mini Program users are from tier 3 or lower cities …
Company Introduction: Core mission: WalktheChat’s core mission is to help foreign businesses sell to China via WeChat and other social networks. We built our own cross-border WeChat E-commerce platform and CRM to achieve this result Company culture: our culture is dedicated and open. We expect team-members to be excited by our mission and dedicated to the company’s success. We offer …
Allen Zhang, the creator of WeChat, gave an inspirational talk at the WeChat Annual Conference in Guangzhou. Here are the 8 trends for WeChat in 2018. WeChat is going to launch a separate APP for Official Accounts Allen announced WeChat will soon to launch a separate APP just for WeChat Official accounts. He indicated the team has been working on this …
Reading rates on WeChat Official Accounts can be extremely low: 10% for service accounts on average, and at best a few percents on Subscription Accounts. There’s one way to increase these numbers: enticing cover pictures. Today we share 3 tricks to increase your reading rates with creative banner pictures. The 3D effect What does it look like? If you are …
Most people think of Tencent as the most successful company in China that build great products such as WeChat and QQ. However, during its quest to conquer the Chinese internet, it launched many test products and many have failed miserably. Today we will take a look at a few of these failed attempts of Tencent and try to predict what’s next. …
WeChat recently released mini-program games. Let’s look at this new feature: why does it matter? What are the main advantages, drawbacks and prospects of WeChat mini-games? What are WeChat mini-games? WeChat mini-games are simply WeChat mini-programs used for gaming purpose. Just like you can turn your H5 Shop into a mini-program shop, you can also turn your H5 game into …
December 18th, Tencent and JD respectively spent $604M and $259M USD to invest in Vipshop, the 3rd largest e-commerce store in China. After the investment, Tencent and JD own 7% and 5.5% of Vipshop. Tencent becomes the second largest shareholder of Vipshop. The investment pricing was 55% percent above the share price of the previous day. Let’s look deeper into …
