WeChat releases “Mini-games”: does it matter?

Thomas Graziani New WeChat features

WeChat recently released mini-program games. Let’s look at this new feature: why does it matter? What are the main advantages, drawbacks and prospects of WeChat mini-games? What are WeChat mini-games? WeChat mini-games are simply WeChat mini-programs used for gaming purpose. Just like you can turn your H5 Shop into a mini-program shop, you can also turn your H5 game into …

Tencent & JD.com invest $864 million in Vipshop: an uphill e-commerce battle against Alibaba

Tingyi Chen New WeChat features

December 18th, Tencent and JD respectively spent $604M and $259M USD to invest in Vipshop, the 3rd largest e-commerce store in China. After the investment, Tencent and JD own 7% and 5.5% of Vipshop. Tencent becomes the second largest shareholder of Vipshop. The investment pricing was 55% percent above the share price of the previous day. Let’s look deeper into …

WeChat catching up with Alipay amid rising transaction costs

Thomas Graziani New WeChat features

The war between Alipay and WeChat (which peaked a few years ago during epic Chinese New Year promotion campaigns) keeps raging. And data seems to support what everyone feels: WeChat is catching up fast. The rise of WeChat Although WeChat is a relatively newcomer to the online payment market (Alipay launched in 2004 – 7 years before the launch of …

Toutiao: a rising $30 billion USD Chinese tech giant

Tingyi Chen New WeChat features

China’s largest artificial intelligence (AI)-powered content platform, Toutiao, is getting a lot of media attention. Toutiao is currently looking for a new round of investment, with a $30 billion USD valuation, according to the news website The Information. Today we’ll dig deeper into the Toutiao ecosystem. Toutiao App Toutiao is a news display App. It’s specialized in display algorithms that recommend personalized …

Front-end Developer Position in Beijing – WeChat Development

Thomas Graziani New WeChat features

Company Introduction: Core mission: WalktheChat’s core mission is to help foreign businesses sell to China via WeChat and other social networks. We built our own cross-border WeChat E-commerce platform and CRM to achieve this result Company culture: our culture is dedicated and open. We expect team-members to be excited by our mission and dedicated to the company’s success. We offer …

Case Study of Facebook Messenger Marketing

Thomas Graziani New WeChat features, WeChat news

WalktheChat is specialized in using WeChat for marketing. This means we developed quite a bit of expertise in using messaging Apps to reach customers. And lately, we’ve been applying this expertise to a new channel: Facebook Messenger. The target About a year ago, I wrote a 5-days email course about WeChat Marketing. The course has been a success, with many …

WeChat Shop Mini Program released! And WeChat Official Account Backend is in English

Tingyi Chen New WeChat features

News #1: WeChat Shop Mini Program is released! WeChat has just lowered the barrier for Chinese companies to start an e-commerce business. It just released the WeChat Shop Mini Program: a mini-program available to all Chinese WeChat Official Accounts directly from the WeChat Official Account back-end. What does the Mini Program shop looks like? The shop follows the WeChat UX guidelines: …

2017 Single’s Day sales data, 39% YOY growth on Tmall

Thomas Graziani New WeChat features

You’ve been waiting for them. Here they are: the results of this year’s latest Single’s Day insane buying craze! Double-11 scored an impressive 168 billion RMB on Tmall. The GMV reached 10 billion RMB within first 3 seconds!   This represents a 39% increase over last year! (while double-11 sales increased of “only” 32% between 2015 and 2016). Guangdong, Zhejiang and …

What are WeChat Mini-Programs? A Simple Introduction

Thomas Graziani WeChat guides & tips

WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting for marketers? What are WeChat mini-programs? Examples of WeChat mini-programs WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to …

Case studies of WeChat Mini-Programs: they are taking social commerce by storm

Thomas Graziani New WeChat features

I have been a long opponents of mini-programs, going out of my way to explain why they are complete crap. However, several very large WeChat KOL have recently been leveraging mini-programs, infusing new hope into a re-birth of the newest WeChat innovation. Let’s look into them! Shiliu Po (石榴婆报告) booming mini-program Shiliu Po is an extremely successful WeChat fashion KOL, …