Tmall Double 11 revenue slows down – How to react

Shilin Song Tmall

Double 11 or Singles’ Day has been the most important shopping festival in China for more than a decade. Recently, the booming two-digit year-on-year growth seems to be slowing down. In this article, we will analyze the following points: A brief introduction about Chinese eCommerce giant and Double 11 Why is Tmall Double 11 sales growth slowing down? Is Tmall …

What is Bilibili? A look into one of China’s largest online video platforms

Shilin Song Bilibili Marketing

China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent). A third contender is however worth a look, from users and marketers alike: the hype and versatile platform Bilibili. What is Bilibili? The popular youth-oriented video streaming and sharing giant Bilibili is considered to be …

Little Red Book (Xiaohongshu) Marketing – A Complete Guide

Tingyi Chen Red/Xiaohongshu Marketing

Little Red Book, also known as Xiaohongshu 小红书, is the Chinese equivalent of Instagram. It’s the best platform to read about product reviews, share outfits of the day, learn about fashion tips, and discover high-quality brands. Since Little Red Book reviews could directly impact sales, it’s one of the most important social media channels for brand marketing. This is a …

From 0 to 10M RMB – Case Study of Songmont

Thomas Graziani New WeChat features

Niche brands, such as Nanushka, Rouje, Jil Sander, Stussy, have been extremely popular in China for the past few years, and many niche brands have their eyes on China. This article will analyze Chinese niche brand Songmont went from 0 to 10 million RMB of sales in their local market. 👜 Brand overview Songmont is a premium local Chinese handbag …

How to test product-market fit in China via social media?

Tingyi Chen New WeChat features

Brands considering launching in China have many options to consider: opening offline stores, striking deals with local distributors, or working with a Tmall partner. Testing product-market fit via Chinese social media can be a lightweight solution that will save you millions. Why is testing digitally important? The Chinese market is unique in every way. You are at huge risk if …

What is Douyin Payment? A Simple Guide

Thomas Graziani New WeChat features

In the middle of January 2021, Douyin – the Chinese version of Tik Tok – launched a new feature: Douyin Payment. With more than 600 million Daily Active Users (DAU’s), Douyin is a content powerhouse in China. But will it manage to stand out in the payment market? What is Douyin Payment? Douyin payment is a payment option provided to …

Tmall advertising – A step by step guide

Tingyi Chen Tmall

Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace.  In this article, we will introduce: The major Tmall advertising formats How to create a strategy for each type of Tmall advertising What is a good ROI for Tmall advertising …

How to Create a Douyin (Chinese Tik Tok) Store?

Thomas Graziani Douyin

Douyin has recently been hitting the tech news because of its amazing e-commerce performance. Luo Yonghao, a tech KOL, sold 168 million RMB (25 million USD) worth of products in a few hours during his 1st Douyin Live-streaming campaign. But how can your brand set up a store on Douyin? Step 1: create a verified Douyin account The first step …