WeChat gets even closer to becoming an operating system… and 2 other news

Thomas Graziani New WeChat features

WeChat releases 7.0.5 version Ability to minimize Mini-programs and other assets WeChat released a new version… and it is becoming even more like an operating system. The main update was the ability to minimize content into several floating windows so that users can easily add temporary tags and switch between contents. This ability existed previously limited to just one article, …

How to cross-promote between Tmall and WeChat?

Tingyi Chen New WeChat features

Let’s face it, you have to master both WeChat and Tmall in order to promote your brand in China. But most brands, even the largest ones, are struggling to perform well on both channels. Today we’ll dive into how to direct traffic and retain users between WeChat and Tmall. Why is it so hard to master both Tmall and WeChat? …

618 Sales Data 2019: Tmall growth slows down; Pinduoduo traffic up 48%

Thomas Graziani New WeChat features

The second-biggest shopping festival in China, 618 mid-year sales (named after the date June 18th), happened just a couple weeks ago. Here are 618 sales data from different platforms showing a clear growth trend and some surprising shift of power dynamic within the e-commerce space. 618 data comparison between major e-commerce platforms According to QuestMobile, the overall mobile e-commerce traffic …

What is Bilibili? A look into one of China’s largest online video platforms

Thomas Graziani New WeChat features

China’s online video market seems to be dominated by 3 companies: Youku (owned by Alibaba), iQiyi (owned by Baidu) and QQ Video (owned by Tencent). A third contender is however worth a look, from users and marketers alike: the hype and versatile platform Bilibili. What is Bilibili? Bilibili started out in 2009 as a website specialized in sharing anime’s picture …

WeChat released new “recommended products” e-commerce function

Thomas Graziani New WeChat features

Tencent is and has almost always been in a deadly fight against its arch-rival Alibaba for the domination of online payment, social sharing, e-commerce and more. The release of “recommended products” (好物圈) inside WeChat is, therefore, a major move for WeChat to move closer to e-commerce and compete against Alibaba. Let’s take a closer look at this feature. What is …

WeChat Management Culture: a Sneak Peek

Thomas Graziani New WeChat features

WeChat, created by Allen Zhang, became an integral part of the life of anyone living in China, with more than 1 billion users as of 2019. Yet, how did Allen Zhang’s 2,000-people WeChat team manage to revolutionize the way Chinese users communicate, share, pay, and more? A flat yet top-down structure The organization structure of WeChat is very flat. Allen …

Tencent Q1 2019 Results: Growth Slows Down

Thomas Graziani New WeChat features

Tencent just released their financial results for the first quarter of 2019. The report shows a slowing growth and a company evolving toward payment services. Revenue growth Tencent has experienced steady growth of its revenue over the last year, reaching 85.5 billion RMB for Q1 2019 at a 16% YOY growth rate. These figures would seem impressive for any other …

China Digital Luxury Report 2019

Thomas Graziani New WeChat features

China Digital Luxury Report 2019 Every year, WalktheChat compiles the best data from digital luxury analysts into one report packed with insights. This year we combined data from McKinsey, Bain, BCG and Tencent in order to give you a snapshot of the Chinese Digital Luxury market as of 2019. The global personal luxury goods market is expected to grow from …