Is WeChat getting into live streaming?

Tingyi Chen New WeChat features

WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How does WeChat Official Account live streaming work?  How to create an Official Account Live Stream? Tencent Live Streaming team is still testing this new feature, and only a few selected KOL (key opinion leaders) were …

How to prepare for Double 11 on WeChat

Tingyi Chen New WeChat features

The Double 11 promotion starts from October 20th, 10 days earlier than last year. We expect a good fight between Pinduoduo and Alibaba. Other than getting ready on Tmall, Pinduoduo, and JD, here are a few WeChat marketing tips for your Double 11 preparation. Launch a new product 1 month before Double 11 1 month before Double 11 can be …

WeChat improves analytics back-end with “heat map” function (& 2 other news)

Thomas Graziani New WeChat features

WeChat improves analytics back-end with “heat map” function Heat map WeChat added a “heat map” function to the analytics back-end which indicates how far users have read WeChat articles. For instance, in the graph below, only 10% of readers read more than 90% of the article, while 50% of them read the article halfway. This feature enables marketers to go …

WeChat advertising: the power of Key Opinion Leaders

Thomas Graziani WeChat guides & tips

Why is WeChat advertising system broken? There are two advertising schemes provided by Tencent. 1. “Subscription Messages” ads If subscription accounts exceed 100k followers, they can apply to be “ads displayers”. Other companies can then display ads at the bottom of each of their messages However, subscription account ads show poor return on investment for the accounts displaying the ads …

Pinduoduo expands to Tier 1 cities

Thomas Graziani New WeChat features

When Pinduoduo went IPO in July 2018, there were concerns about whether the platform could maintain its meteoric growth. One year later, Pinduoduo has shown significant signs of strength and is expanding to new markets. The explosive growth of GMV The Gross Merchandise Volume (GMV) of Pinduoduo has been growing at an impressive 178% YOY rate. It is remarkable to …

Is WeChat’s growth over?

Thomas Graziani New WeChat features

Once upon a time, there were very few social networks in China. Renren was dying out, Weibo was getting kicked in the gut by WeChat which was growing double or triple digits. Fast-forward to 2019, these days are long gone. There is now a plethora of social Apps to choose from. Is WeChat still growing in this new Chinese Internet? …

China Social Media Content Report 2019

Thomas Graziani New WeChat features

Newrank, one of the largest social data analytics company in China, recently released a report regarding online content. Let’s dig into some of its central insights. Spending on WeChat Official Account Key Opinion Leaders One of the main trends pointed out by the Newrank report is the increasing amounts of large WeChat KOL campaigns. Between 2017 and 2018, the amount …