5 Niche Platforms to Promote Your Products in China

Thomas Graziani New WeChat features

The largest Chinese marketplaces and platforms are already famous abroad: WeChat, Tmall, Red, JD.com, or Douyin don’t need further introduction. But beyond these super-platforms, there exist a large number of niche channels that can help foreign brands sell to China. Need help listing on one of these channels, or would you like to discover more channels to promote your brand? …

JD, Alibaba and Pinduoduo’s Strong E-commerce performance Post-COVID

Tingyi Chen New WeChat features

The pandemic has caused damages to the world’s economy, but for internet companies, it’s an opportunity for growth and expansion. JD, Alibaba, and Pinduoduo, the 3 largest Chinese e-commerce companies, have released their financial earnings last week.  More active e-commerce users as a lasting impact of COVID-19 The pandemic has changed the users’ behavior by forcing most people to stay …

Douyin stepping up in e-commerce game & 2 other news

Tingyi Chen New WeChat features

Douyin is pushing Douyin stores and starts to softly break ties with Taobao Douyin recently started to block a Taobao order management system, Qianniu 千牛, from accessing its Douyin store e-commerce data. Douyin launched Doudian 抖店, an order management system, similar to Taobao’s Qianniu at the end of 2019. It’s a comprehensive e-commerce system for merchants to create products, manage …

Xiaohongshu Drops Commission on Sales from 20% to 5% (and other news)

Thomas Graziani New WeChat features

This week, we report on a few significant news in the Chinese E-commerce space: Xiaohongshu reduced the commission the platform charges to merchant sales from ~20% to 5%. Weibo posts can now redirect users to WeChat Mini-programs WeChat is testing a new #hashtag# feature Xiaohongshu reduces platform costs In an effort to attract merchants to promote their products on the …

Celebrities and Record-breaking Live-streaming Campaigns

Tingyi Chen New WeChat features

Zhang Yuqi & Xin Ba – 223 million RMB sales on a Kuaishou live-streaming Zhang Ting – 256 million RMB sales during her first Douyin live-streaming Liu Tao – 148 million RMB sales during her first Taobao live-streaming These record-breaking data reports show that Chinese celebrities are also becoming live-streaming superstars. Live-streaming overview According to the China Statistic Bureau and …

JD.com 618 Revenues Grow 33% Amid COVID-19 Pandemic

Thomas Graziani New WeChat features

618, happening on June 18th, is the second biggest shopping festival in China after Single’s Day. First launched by JD.com, the festival has broken new records this year, amid the COVID-19 pandemic. Record-breaking year for JD.com JD.com broke new records this year, with 269.2 billion RMB of orders during the shopping festival (from June 1st to June 18th). The total …