How did TikTok become the first Chinese App to succeed oversea?

Leung Muk Wun (Kristie) New WeChat features

The short video craze is reaching new heights in mainland China. But what’s happening outside? As you may know, Tik Tok is the king of short video Apps oversea. What is Tik Tok? If you live outside China, you can hardly have avoided seeing advertising for Tik Tok, the latest short video App to boom in the Western markets. If …

What is Weibo? And how to use it to promote your brand in China.

Leung Muk Wun (Kristie) New WeChat features

Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Is Weibo dead, dying, or is it actually secretly striving? A brief history of Sina Weibo Weibo is usually known as the Chinese version of Twitter. In Chinese 微博(Weibo) means microblogging. After Evan Williams … the future of China’s B2C market?

Leung Muk Wun (Kristie) China Digital News

When talking about B2C platforms in China, Alibaba is usually the first name that comes to people’s mind, seldom do people think of, the largest retailer in China aiming to compete with Amazon on a global scale. While the middle class is expanding fast in China, Chinese consumers are paying more attention to the quality and authenticity of goods, …

Xiaomi: the future of China’s hottest hardware company & company overview

Leung Muk Wun (Kristie) New WeChat features

Recently, Hong Kong’s securities regulator and market operator together enabled a reform of Hong Kong’s listing rules in order to ‘lure’ technology companies that wish to sell equity with multiple classes of stock, allowing founders to keep outsized voting rights. Xiaomi was one of the first large technology company to have filed for IPO in Hong Kong Stock Exchange market …