As 2024 unfolds, REDNote (also called Red or Xiaohongshu) becomes a crucial force in luxury and premium brand marketing. With an anticipated IPO by 2024, REDNote is now a prime China marketing channel. It captivates a wealthy, young urbanite audience, making it a key destination for luxury and premium brands. REDNote (Xiaohongshu) Overview REDNote mainly targets a specific user group: …
