Category Archive

WeChat fashion & luxury market is growing, and the platform has now been used by a large number of Western Fashion and Luxury brands including Nike, Coach, and Burberry to communicate with consumers on a one-to-one basis. This offers a real opportunity for companies to develop brand loyalty in the most innovative ways. Let’s see 10 features of the corporate ...

WeChat can be used in very different ways depending on your industry. Here are 10 examples to inspire WeChat Food & Beverage business. 1. Delivery service: Order on KFC’s WeChat Official Account (肯德基宅急送官方网站) and get food delivered at your place 10 WeChat Food & Beverage industry case studiesKFC has a WeChat official account dedicated to delivery. The bilingual WeChat website …

Do people buy on WeChat? What do they buy? How to run a successful WeChat e-commerce? We looked at a few successful WeChat e-commerce stores to answer this question. 1. Kidsbookmama (童书妈妈市集) Wechat account: tongshuchubanmama Product: Children’s book, toy & related product Platform: Koudai Monthly Revenue: RMB 500,000 Success Factors: Credible account owner High quality content - Engaged community “Scarcity” ...

What is the best way to find out what our customers want the most? You ask them, aka, you do surveys. Here is a comprehensive review of the best platforms to carry WeChat surveys. 1. Drip ( 水滴微信平台) Fee: Free Language: Chinese Cross Platform: yes Mobile App: No Pros: Drip has many features which enable anything from choosing pictures, entering dates, …

WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论, WeChat ID: hibetterme), to try to find out the secret of creating a successful WeChat account. Hi Better Me is a WeChat account talking about makeup and lifestyle tips. It has been operating for less than 5 months, and …

Over the last few months, Tencent has gone into a war against copycats of original content. The company laid down clearer rules for account naming and punished copycats and viral content. Under the new rules, you can report accounts re-publishing your content without being allowed, and the messages will be removed. But there are loopholes to by-pass the rules, here …

A few months ago, Tencent pushed heavily connected objects to its platform. In an attempt to achieve the much-desired “O2O integration”, it unveiled new features such as a special “shake” feature enabling to access content from nearby connected objects. Yet, iBeacons just do not take-off in China, and it is mostly because of Tencent’s choices. What are iBeacons? iBeacons are …

What is the best way to gain followers on WeChat? Most marketers would give you the same answer: give money, a free sample or a discount to users, and they will gladly share any of your content. This practice however has a name: incentivised sharing, and it is forbidden by WeChat terms of use. So what are the risks? What …

There is a huge difference between being present on WeChat and actively leveraging the platform. How can you make sure you are maximising your WeChat ROI? 1. Link your WeChat account with a web-APP WeChat provides you with basic information about reads and shares for your messages (along with geographic, demographic and device data), but this data resides on Tencent …

Your company is going digital. Even better: your company is going mobile. You know that more than half of China’s Internet users are accessing the web via smart-phones, growing at an insane rate, and you want to seize this opportunity. In order to tackle this challenge, you have two ways moving forward: Creating native (Android or iOS) APPs which users …