10 WeChat Food & Beverage industry case studies

Thomas Graziani WeChat guides & tips

WeChat can be used in very different ways depending on your industry. Here are 10 examples to inspire WeChat Food & Beverage business. 1. Delivery service: Order on KFC’s WeChat Official Account (肯德基宅急送官方网站) and get food delivered at your place 10 WeChat Food & Beverage industry case studiesKFC has a WeChat official account dedicated to delivery. The bilingual WeChat website …

4 case studies of successful WeChat e-commerce

Thomas Graziani WeChat guides & tips

Do people buy on WeChat? What do they buy? How to run a successful WeChat e-commerce? We looked at a few successful WeChat e-commerce stores to answer this question. 1. Kidsbookmama (童书妈妈市集) Wechat account: tongshuchubanmama Product: Children’s book, toy & related product Platform: Koudai Monthly Revenue: RMB 500,000 Success Factors: Credible account owner High quality content - Engaged community “Scarcity” ...

Interview: How did an ex Microsoft UX designer get 50k WeChat followers with no investment?

Tingyi Chen WeChat guides & tips

WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论, WeChat ID: hibetterme), to try to find out the secret of creating a successful WeChat account. Hi Better Me is a WeChat account talking about makeup and lifestyle tips. It has been operating for less than 5 months, and …

WeChat iBeacons: why it doesn’t work, and how to fix it.

Thomas Graziani WeChat guides & tips

A few months ago, Tencent pushed heavily connected objects to its platform. In an attempt to achieve the much-desired “O2O integration”, it unveiled new features such as a special “shake” feature enabling to access content from nearby connected objects. Yet, iBeacons just do not take-off in China, and it is mostly because of Tencent’s choices. What are iBeacons? iBeacons are …