What are WeChat public accounts?
WeChat enables companies to reach their audience via the creation of WeChat public accounts. WeChat public accounts can be followed by any WeChat user. Once an user is following a WeChat public account, he or she can receive messages from this account or access this account in order to access content or advanced interactive features.
By creating a WeChat public account, you give yourself the opportunity to reach the about 500 millions users of WeChat, all from one interface.
Different types of WeChat public accounts
There exist three type of WeChat public accounts: subscription accounts, service accounts and entreprise accounts
Enterprise accounts are a special category of accounts which can be used for a company’s internal operations
Subscription and service accounts are the most common type of WeChat public accounts: the ones which are used to reach the mass of WeChat users. They share different characteristics
Subscription account
Service account
Which type of WeChat Public Account to choose?
The right choice of account depends much on the details of your business model: what kind of functions are key to you (e-commerce, geo-localisation), how often do you need to send messages, who is your target audience and what are the expectations of your followers.
Generally, you can follow the general rule of thumb:
– If content is your core business and the ability of posting daily is a key feature for you, pick a subscription account.
– Otherwise, pick a service account: the number of additional features and improved visibility will justify this choice.
Of course, if you are still wondering, get in touch with us for advice!
By creating a WeChat public account, you give yourself the opportunity to reach the about 500 millions users of WeChat, all from one interface.