What are WeChat public accounts?

WeChat enables companies to reach their audience via the creation of WeChat public accounts. WeChat public accounts can be followed by any WeChat user. Once an user is following a WeChat public account, he or she can receive messages from this account or access this account in order to access content or advanced interactive features.

By creating a WeChat public account, you give yourself the opportunity to reach the about 500 millions users of WeChat, all from one interface.

Different types of WeChat public accounts

There exist three type of WeChat public accounts: subscription accounts, service accounts and entreprise accounts

Enterprise accounts are a special category of accounts which can be used for a company’s internal operations

Subscription and service accounts are the most common type of WeChat public accounts: the ones which are used to reach the mass of WeChat users. They share different characteristics

WeChat Public Account

Subscription account

  • 1 message per day
  • Low visibility (in a separate group)
  • Menu interface (if registered business)
  • No geo-localization
  • No voice-recognition
  • Only 1 QR code per account
  • No access to WeChat payment

Service account

  • 1 message per week
  • High visibility (like a friend)
  • Menu interface (all accounts)
  • Geo-localization with 1-click approval
  • Voice recognition for all verified accounts
  • Multiple QR codes
  • Can apply for WeChat payment

Which type of WeChat Public Account to choose?

The right choice of account depends much on the details of your business model: what kind of functions are key to you (e-commerce, geo-localisation), how often do you need to send messages, who is your target audience and what are the expectations of your followers.

Generally, you can follow the general rule of thumb:

– If content is your core business and the ability of posting daily is a key feature for you, pick a subscription account.
– Otherwise, pick a service account: the number of additional features and improved visibility will justify this choice.

Of course, if you are still wondering, get in touch with us for advice!

By creating a WeChat public account, you give yourself the opportunity to reach the about 500 millions users of WeChat, all from one interface.