Their story:
New York Lifestyle
Botkier New York is a contemporary accessories line designed for girls who are going places. It all began in 2003, and quickly grew into an all-encompassing lifestyle brand. Individual resellers have been bringing Botkier products into China driven by organic demand. Botiker has now officially launched in China via WeChat.

Their Goal
LAUNCH IN CHINA VIA SOCIAL MEDIA
Botkier wanted to enter the Chinese market in a lean way by starting with Chinese social media, WeChat and Weibo, and eventually convert traffic into sales
WeChat Account
Created and obtained verification for a China-visible WeChat Official Account using Botkier’s US company license
Crossborder Payments
Enabled WeChat, Alipay, and Union Pay for Botkier to collect payment in USO using US bank accoun
WeChat & Weibo Shop
A shop that adapts to both
WeChat and Weibo to bring the best shopping experience to Chinese customers
Shopify Integration
Synchronized with Botkier’s
Shopify store enabling smoother cross-border operations
WeChat Shop Design
Designed Botkier’s WeChat store in accordance with WeChat guidelines and Chinese user expectations
Customer Service
Handle pre-sales and post-sales questions from customers on WeChat and Weibo, manage product returns
Campaigns Management
Manage promotion campaigns via Key Opinion Leaders and CPM/CPC advertising on both WeChat and Weibo
WeChat Mini-Program
Botkier’s WeChat Mini-program is connected to their Shopify store and enables improved User Experience on WeChat
WeChat Mini-Program with Shopify Synchronization
- WeChat Mini-program
- Cross-border WeChat payment
- Orders, Products and Inventory synchronized with Shopify


Oversea WeChat & Weibo account visible from mainland China
- Account creation
- Content strategy & copywriting
- Customer service management
WeChat and Weibo campaigns to drive traffic & sales
- WeChat and Weibo influencer campaigns
- CPC/CPM advertising campaigns
- 9.6X ROI achieved within the 3rd month of operation

Clear Return on Investment
9.6x
Return on Investment
achieved within the 3rd month of operation
6x
Growth of WeChat Followers
during Single’s Day 2017 promotion
750,000
Users reached
during Single’s day campaign