Their story:

New York Lifestyle

Botkier New York is a contemporary accessories line designed for girls who are going places. It all began in 2003, and quickly grew into an all-encompassing lifestyle brand. Individual resellers have been bringing Botkier products into China driven by organic demand. Botiker has now officially launched in China via WeChat.

Their Goal

LAUNCH IN CHINA VIA SOCIAL MEDIA

Botkier wanted to enter the Chinese market in a lean way by starting with Chinese social media, WeChat and Weibo, and eventually convert traffic into sales

WeChat Account

Created and obtained verification for a China-visible WeChat Official Account using Botkier’s US company license

Crossborder Payments

Enabled WeChat, Alipay, and Union Pay for Botkier to collect payment in USO using US bank accoun

WeChat & Weibo Shop

A shop that adapts to both
WeChat and Weibo to bring the best shopping experience to Chinese customers

Shopify Integration

Synchronized with Botkier’s
Shopify store enabling smoother cross-border operations

WeChat Shop Design

Designed Botkier’s WeChat store in accordance with WeChat guidelines and Chinese user expectations

Customer Service

Handle pre-sales and post-sales questions from customers on WeChat and Weibo, manage product returns

Campaigns Management

Manage promotion campaigns via Key Opinion Leaders and CPM/CPC advertising on both WeChat and Weibo

WeChat Mini-Program

Botkier’s WeChat Mini-program is connected to their Shopify store and enables improved User Experience on WeChat

WeChat Mini-Program with Shopify Synchronization

  • WeChat Mini-program
  • Cross-border WeChat payment
  • Orders, Products and Inventory synchronized with Shopify

Oversea WeChat & Weibo account visible from mainland China

  • Account creation
  • Content strategy & copywriting
  • Customer service management

WeChat and Weibo campaigns to drive traffic & sales

  • WeChat and Weibo influencer campaigns
  • CPC/CPM advertising campaigns
  • 9.6X ROI achieved within the 3rd month of operation

Clear Return on Investment

9.6x

Return on Investment

achieved within the 3rd month of operation

6x

Growth of WeChat Followers

during Single’s Day 2017 promotion

750,000

Users reached

during Single’s day campaign

Discover on WeChat

Botkier’s WeChat Account:

Botkier’s Mini-Program:

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