We helped over 120 companies to setup their WeChat over the past year, and this leads to surprising insights about the best way to market on WeChat.

Mobile e-commerce in China is evolving at break-neck speed, and WeChat is revolutionising how business is conducted. With a rapidly growing number of 600 million monthly active users, and over 8 million brands and companies with WeChat Official Account, WeChat is becoming a one-stop-shop for all smartphone owners and is offering huge opportunities for brands to connect with their fans.

We summarised the knowledge we gained in our WeChat White Paper. This led to some surprising insights into the best way to market on WeChat, including:

• Free platforms to setup WeChat shop
• How to measure your ROI
• Risk of viral campaign
• Case studies
• And more!