Why is Kuaishou Better than Douyin for E-commerce Conversion & Social Engagement

Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently:  Kuaishou has 3-5 times higher e-commerce conversion rates compared to Douyin Kuaishou is more likely to evolve as a closed e-commerce ecosystem while Douyin signed a strategic partnership with Taobao Kuaishou’s is more … Continue reading Why is Kuaishou Better than Douyin for E-commerce Conversion & Social Engagement