WeChat promotion: how to leverage mobile devices

Thomas Graziani New WeChat features

What is the difference between good and great WeChat promotion? The use of mobile features. WeChat is different from other social networks because it was built for mobile, and only for mobile. So how to unlock the full potential of WeChat? Leverage the screen The company Life-Fun (灵泛) (WeChat ID: LIFE-FUN-SHOP) made a great job at leveraging the fact that …

WeChat ads are now displayed on user “moments”

Thomas Graziani New WeChat features

WeChat ads were released last week. WeChat displayed its first “sponsored message” on moments. The message, issued by WeChat team, was a signal to users: their “moments” are no longer safe from ads. What are WeChat ads? WeChat ads are appearing on the moments of users. According to current information, each user will see an add appear every 48 hours. The nature …

New “WeChat comments” function on subscription accounts

Thomas Graziani New WeChat features

WeChat just announced the release of a new “WeChat comments” function for subscription account. What is the new function? The new WeChat comments function enables users to comment at the bottom of messages from subscription accounts (which used to only features the number of views and “likes”) The WeChat comments will have to be first approved by the public account …

WeChat releases “enterprise accounts” to manage companies’ internal processes

Thomas Graziani New WeChat features

They had been announced for a few months already, and here they are: WeChat just opened a third category of public accounts (on top of subscription and service accounts): enterprise accounts (企业号). What are Enterprise accounts? Enterprise accounts are meant for the internal management of a company’s operations through WeChat. As such, they have high visibility, high security and more …