Douyin Marketing Guide: 7 Examples of Successful Douyin Marketing Campaigns

Thomas Graziani New WeChat features

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate …

Why is Kuaishou Better than Douyin for E-commerce Conversion & Social Engagement

Tingyi Chen New WeChat features

Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently:  Kuaishou has 3-5 times higher e-commerce conversion rates compared to Douyin Kuaishou is more likely to evolve as a closed e-commerce ecosystem while Douyin signed a strategic partnership with Taobao Kuaishou’s is more …

Coronavirus data report- massive drop in the travel industry & surge in gaming

Thomas Graziani New WeChat features

Further data about the impact of the coronavirus on the digital economy was released in a recent report by QuestMobile. Highlights are: 40% drop in traffic for online travel platforms 36% decrease of daily users for short-distance transportation (ride-hailing Apps, mobile map software) Fresh food delivery Apps are booming Strong growth for social media and news 150M new daily active …

Amazing SaaS companies on WeChat

Tingyi Chen New WeChat features

WeChat provides a unique environment for many SaaS systems to thrive. (WalktheChat is one of them). During the last WeChat Open Class conference in Guangzhou, two SaaS companies really stood out… Qingcheng Tech  Around 2 years ago, I noticed most gyms I know around Beijing started to use the same system to handle member signup on WeChat. The system is …

WeChat decided to take the lead in e-commerce and search optimization

Tingyi Chen New WeChat features

WeChat released some impressive result during the WeChat Open Class last week: WeChat Mini Program’s daily active users reached 300 million 800 billion RMB of transactions happened via WeChat Mini program in 2019 WeChat launched Mini Program notice subscription template to replace template messages WeChat is planning to improve the user experience for accessing “short content”  WeChat will support the …

How to sell fruits via Douyin?

Tingyi Chen New WeChat features

Fruits are one of the hardest products to promote online. They are perishable, a commodity good, and have no consumer loyalty. Yet due to their affordable price, fruits are one of the best products for impulse purchases on social media. Some fruits became extremely popular on social media. How did these fruits become online superstars? Product selection  These popular fruits …

2020 China Digital Marketing Trend

Tingyi Chen New WeChat features

Live-streaming, private traffic, and KOC defined the year 2019 for social media marketing. What’s the trend for 2020? Highlight of 2019 Live-streaming Taobao live-streaming made a big buzz this year. Taobao live-streaming Daily Active Users increased by 130% to 41.33 million during the Single’s Day. Top KOLs like Li Jiaqi and Viya made headlines of their record-breaking 1 billion RMB …