5 tips for successful WeChat advertising

Tingyi Chen WeChat news

On the night before Chinese New year, a WeChat advertising campaign featuring virtual red envelopes through the WeChat Shake function (摇一摇) became the most popular activity, beside watching the Spring festival gala. WeChat gave out 500 million yuan (80 million USD), the Shake function was used 11 billion times by people over 185 countries. In just a few days, around …

WeChat voice recognition on public accounts: how to do it.

Thomas Graziani New WeChat features

The WeChat voice recognition account “Chumen wenwen” (出门问问)- “Go out and ask” is carrying a simple function: you can ask him any kind of questions an he will answer (what is the weather in Beijing, what supermarkets are there around Zhongguancun, etc…). This high-tech function is actually easy to develop. Indeed, few people know that WeChat certified service accounts come with …

WeChat gives away 500 million RMB during “Chunwan” evening

Thomas Graziani New WeChat features Leave a Comment

500 million RMB were given away yesterday during “Chunwan”, the most popular TV program on earth which was viewed by about 800 millions people. Chunwan is the show broadcasted on Chinese New Year by the official Chinese TV Channel CCTV, and watching it is a tradition for most families across China. Which requirements? 3 key requirements were set for users …

WeChat connected objects: not such a good idea?

Thomas Graziani New WeChat features

WeChat has done a tremendous jobs so far at connecting people in China via its online messaging and social features. It is now working hard to add new dimensions to this experience, via online-to-offline interactions, and WeChat connected objects. But what are the risks and drawbacks for hardware manufacturers to integrate with WeChat? What kind of WeChat connected objects exist …

WeChat promotion: how to leverage mobile devices

Thomas Graziani New WeChat features

What is the difference between good and great WeChat promotion? The use of mobile features. WeChat is different from other social networks because it was built for mobile, and only for mobile. So how to unlock the full potential of WeChat? Leverage the screen The company Life-Fun (灵泛) (WeChat ID: LIFE-FUN-SHOP) made a great job at leveraging the fact that …

WeChat ads are now displayed on user “moments”

Thomas Graziani New WeChat features

WeChat ads were released last week. WeChat displayed its first “sponsored message” on moments. The message, issued by WeChat team, was a signal to users: their “moments” are no longer safe from ads. What are WeChat ads? WeChat ads are appearing on the moments of users. According to current information, each user will see an add appear every 48 hours. The nature …

New “WeChat comments” function on subscription accounts

Thomas Graziani New WeChat features

WeChat just announced the release of a new “WeChat comments” function for subscription account. What is the new function? The new WeChat comments function enables users to comment at the bottom of messages from subscription accounts (which used to only features the number of views and “likes”) The WeChat comments will have to be first approved by the public account …