Xiaohongshu Drops Commission on Sales from 20% to 5% (and other news)

トーマス・グラツィアーニ 新しい WeChat 機能

This week, we report on a few significant news in the Chinese E-commerce space: Xiaohongshu reduced the commission the platform charges to merchant sales from ~20% to 5%. Weibo posts can now redirect users to WeChat Mini-programs WeChat is testing a new #hashtag# feature Xiaohongshu reduces platform costs In an effort to attract merchants to promote their products on the …

Celebrities and Record-breaking Live-streaming Campaigns

ティンヒ・チェン 新しい WeChat 機能

Zhang Yuqi & Xin Ba – 223 million RMB sales on a Kuaishou live-streaming Zhang Ting – 256 million RMB sales during her first Douyin live-streaming Liu Tao – 148 million RMB sales during her first Taobao live-streaming These record-breaking data reports show that Chinese celebrities are also becoming live-streaming superstars. Live-streaming overview According to the China Statistic Bureau and …

JD.com 618 Revenues Grow 33% Amid COVID-19 Pandemic

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618, happening on June 18th, is the second biggest shopping festival in China after Single’s Day. First launched by JD.com, the festival has broken new records this year, amid the COVID-19 pandemic. Record-breaking year for JD.com JD.com broke new records this year, with 269.2 billion RMB of orders during the shopping festival (from June 1st to June 18th). The total …

Douyin Beauty Industry Report

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Ocean Insights, a Bytedance subsidiary, released a Douyin Beauty Industry Report 2020. The report shows Douyin is increasingly becoming a good marketing channel for beauty and cosmetics brands. Some highlights for the Douyin beauty industry includes: Daily video view reached 1.2 billion Beauty video content has increased by 228% YoY in 2019, above the average Douyin YoY growth of 192% …

How to select the right trade partner for Tmall and WeChat in China?

トーマス・グラツィアーニ 新しい WeChat 機能

With a completely unique ecosystem of social networks and e-commerce platforms such as WeChat and Tmall, China can be a challenging ecosystem to launch your brand. Choosing the right partner can be the most determining factor between success and failure. Here are some guidelines to pick the right company to launch your brand in China. Overview of the Chinese Digital …

How Did COVID-19 Impact Alibaba and Tencent’s Earnings?

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Alibaba and Tencent just released their earnings for the period of January to March 2020. A good opportunity to assess the extent to which COVID-19 impacted Chinese online platforms. Alibaba’s Q1 2020 results Alibaba saw overall very good performance YOY, due to the strong resilience of the e-commerce sector. Alibaba E-commerce revenues grew 19% YOY, while Tmall Online Physical Goods …

Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?

トーマス・グラツィアーニ 新しい WeChat 機能

With 1.1 billion monthly active users, most brands would consider WeChat a must-have when promoting to China. But where else should you promote your brand in China? Today we deep-dive into four platforms: Douyin, Kuaishou, Little Red Book, and Bilibili, in order to help you pick the right one for your brand in China. Douyin Douyin, as most of our …

Douyin Live-streaming Case Studies: ROI and Sales Data

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Douyin live-streaming generates lots of buzz lately: Luo Yonghao, the tech KOL & ex-founder of Smartisan smartphone, sold 168 million RMB during his 1st campaign Celebrity Li Xiaolu sold 35 million RMB in her 1st campaign Chairwomen of Glee, a large electronic brand, sold 232K RMB Is Douyin live-streaming the next channel to spend your marketing budget? Or is it too …

WeChat is the main traffic source for Taobao, Bilibili marketing, and WeChat changes algorithm

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Quest Mobile Female Consumption Trend Report Quest Mobile released the Female Consumption Trend Report.  WeChat is the top traffic source for Taobao (excluding direct traffic) among female consumers: 18.8% of Taobao female consumer traffic initiates from WeChat. In contrast, Weibo only contributes to 1.7% of the Traffic despite the deep integration with Taobao.  Douyin is the 2nd largest traffic source …