著者について

トーマス・グラツィアーニ

トーマスは、WeChatやその他の中国のソーシャルネットワークに焦点を当てた大手ソフトウェア開発者および代理店であるWalktheChatの共同創設者です。トーマスは以前、シュナイダーエレクトリックのマーケティング&戦略部門の一員であり、中国の会社のスマートシティとスマートグリッドの仕事を先導しました。 シュナイダーエレクトリックに入社する前は、ボストン・コンサルティング・グループのコンサルタントを務め、銀行、サプライチェーン、医薬品など、さまざまな業界のプロジェクトに携わっていました。ケンブリッジ大学のジャッジ・ビジネス・スクールを卒業し、フランスのエコール・ポリテクニックで応用数学とオペレーショナル・リサーチの専門分野で工学の学位を取得しています。 お問い合わせ先: thomas.graziani@walkthechat.com

[Data] WeChat, Douyin, Red, Which Platform to Pick for KOL Campaigns?

トーマス・グラツィアーニ 新しい WeChat 機能

With Douyin, Kuaishou and Red becoming stronger and stronger in the Chinese social media space, it is getting harder for brands to decide which platform to pick. Here is some data that will help you decide where to run KOL campaigns depending on your brand and positioning. Social platforms demographic data In terms of gender, Red and Weibo are heavily …

What Did We Learn Studying Douyin’s 100 Top-Performing E-commerce Campaigns?

トーマス・グラツィアーニ 新しい WeChat 機能

Today, we study the top-100 best-selling KOL campaigns on Douyin (Chinese version of Tik Tok) during the last 30 days. Our goal: helping you understand how to really sell on Douyin. Note: the period studied ranges from the 17th of June to the 17th of July 2020. The study focuses on top-100 best-selling campaigns. All data comes from Newrank’s Xindou …

Xiaohongshu Drops Commission on Sales from 20% to 5% (and other news)

トーマス・グラツィアーニ 新しい WeChat 機能

This week, we report on a few significant news in the Chinese E-commerce space: Xiaohongshu reduced the commission the platform charges to merchant sales from ~20% to 5%. Weibo posts can now redirect users to WeChat Mini-programs WeChat is testing a new #hashtag# feature Xiaohongshu reduces platform costs In an effort to attract merchants to promote their products on the …

JD.com 618 Revenues Grow 33% Amid COVID-19 Pandemic

トーマス・グラツィアーニ 新しい WeChat 機能

618, happening on June 18th, is the second biggest shopping festival in China after Single’s Day. First launched by JD.com, the festival has broken new records this year, amid the COVID-19 pandemic. Record-breaking year for JD.com JD.com broke new records this year, with 269.2 billion RMB of orders during the shopping festival (from June 1st to June 18th). The total …

How to select the right trade partner for Tmall and WeChat in China?

トーマス・グラツィアーニ 新しい WeChat 機能

With a completely unique ecosystem of social networks and e-commerce platforms such as WeChat and Tmall, China can be a challenging ecosystem to launch your brand. Choosing the right partner can be the most determining factor between success and failure. Here are some guidelines to pick the right company to launch your brand in China. Overview of the Chinese Digital …

How Did COVID-19 Impact Alibaba and Tencent’s Earnings?

トーマス・グラツィアーニ 新しい WeChat 機能

Alibaba and Tencent just released their earnings for the period of January to March 2020. A good opportunity to assess the extent to which COVID-19 impacted Chinese online platforms. Alibaba’s Q1 2020 results Alibaba saw overall very good performance YOY, due to the strong resilience of the e-commerce sector. Alibaba E-commerce revenues grew 19% YOY, while Tmall Online Physical Goods …

Douyin, Kuaishou, Red, Bilibili: Where to Promote Your Brand in China Besides WeChat?

トーマス・グラツィアーニ 新しい WeChat 機能

With 1.1 billion monthly active users, most brands would consider WeChat a must-have when promoting to China. But where else should you promote your brand in China? Today we deep-dive into four platforms: Douyin, Kuaishou, Little Red Book, and Bilibili, in order to help you pick the right one for your brand in China. Douyin Douyin, as most of our …

COVID-19: What Can Western Companies Learn From Chinese Brands?

トーマス・グラツィアーニ 新しい WeChat 機能

The COVID-19 epidemic is deeply affecting companies across the globe. However, China is already way past the peak of the outbreak. What can Western brands learn from the experience of Chinese companies over the past few months? Three phases to the epidemic: Peak, Recovery and Bounce Back The peak of the epidemic in China was reached between the middle of …

2019年のWeChatミニプログラム取引高8000億円:テンセント年次報告書

トーマス・グラツィアーニ 新しい WeChat 機能

コビド19が流行る中、テンセントは2019年第4四半期の決算を発表しました。ミニプログラム取引やFinTechセクターからの収益が大きく取り上げられており、全体的に好調な業績となっています。Fintechに向かうサービスエコシステム テンセントは、Techの巨人の中で際立つことを決意しているようだ。テンセントは広告会社になりたくないのは明らかで、ゲームの収益から離れて多様化しています。その代わりに