Below you'll find a list of all posts that have been categorized as “New WeChat features”
WalktheChat is specialized in using WeChat for marketing. This means we developed quite a bit of expertise in using messaging Apps to reach customers. And lately, we’ve been applying this expertise to a new channel: Facebook Messenger. The target About a year ago, I wrote a 5-days email course about WeChat Marketing. The course has been a success, with many …
News #1: WeChat Shop Mini Program is released! WeChat has just lowered the barrier for Chinese companies to start an e-commerce business. It just released the WeChat Shop Mini Program: a mini-program available to all Chinese WeChat Official Accounts directly from the WeChat Official Account back-end. What does the Mini Program shop looks like? The shop follows the WeChat UX guidelines: …
I have been a long opponents of mini-programs, going out of my way to explain why they are complete crap. However, several very large WeChat KOL have recently been leveraging mini-programs, infusing new hope into a re-birth of the newest WeChat innovation. Let’s look into them! Shiliu Po (石榴婆报告) booming mini-program Shiliu Po is an extremely successful WeChat fashion KOL, …
Overview of the e-commerce market in China It is impossible to talk about e-commerce in China without mentioning the 800-pounds Gorillas: Alibaba group founded by the iconic entrepreneur Jack Ma, and its close competitor JD.com. Alibaba is a group including many companies: Alibaba.com, the largest B2B e-commerce platform in the world Taobao.com, China’s largest C2C platform Alipay is China’s largest …
This week, I had a new retail shopping experience at Hema Supermarket, a retail store launched by Alibaba. What’s special about this supermarket? And does it make sense for Alibaba from a business standpoint? Data data data A traditional supermarket gets limited payment data at the check out. But Hema knows everything about their customers: phone number, the product that …
Today we’re deep-diving into a company that managed to drive hundred of millions of RMB of e-commerce sales by combining videos and social e-commerce on WeChat. The company is called Yitiao and it’s an impressive case study. Company overview About the company: Yitiao is a short-video focused content producing brand on WeChat started in 2014. It started to focus on e-commerce …
As every Chinese holiday, mid-autumn festival brought its load of themed WeChat campaigns. Here are 3 which caught our eyes. VIVI DOLCE Success factors: Active WeChat groups 61-days crowdfunding Viral campaign KOL VIVI DOLCE is a Beijing based gelato startup brand. For the Moon Festival, it launched… a gelato mooncake!! Viral Campaign The campaign itself tells the story of a …
It’s been about a year that shared bikes (led by companies Ofo and Mobike) took China by storm. But what does the data look like today? Here is combined data from Quest Mobile and Penguin Intelligence which tells us: Number of MAU’s skyrocketed to about 68 million but is starting to plateau Mobike and Ofo are very much in a …
A new messaging mini-program goes viral WeChat team, Tencent and the TV program 见字入面 collaborated in building a simple but incredibly popular Mini-program. The principle is simple: Write a letter to your friend via the Mini-program Record a voice message of you reading this letter Send it out to your friends via the WeChat Mini-program The campaign was promoted Tencent with …
iResearch recently released an exhaustive report on online payments in China. Here are the highlights: Third-party online payment transactions reached 80 trillion in China in 2016 Mobile transactions made up 74.7% of the volume Third-party online payments grew at a 300% YOY rate Transactions from offline QR code scans reached 300 billion RMB in Q4 2016, with an impressive 85% …
