A short history of Douyin Dou Yin is an impressive product: it was developed in 200 days, and within a year got 100 million users, with more than 1 billion videos viewed every day. How did a team of 8 achieved such as result in just 500 days? Let’s look into it. What is Douyin? Douyin is a short-video App …
Xiaomi: the future of China’s hottest hardware company & company overview
Recently, Hong Kong’s securities regulator and market operator together enabled a reform of Hong Kong’s listing rules in order to ‘lure’ technology companies that wish to sell equity with multiple classes of stock, allowing founders to keep outsized voting rights. Xiaomi was one of the first large technology company to have filed for IPO in Hong Kong Stock Exchange market …
A close look at China’s revenue-sharing platforms: Yunji, Beidian and Global Scanner
If one day, a WeChat friend starts to promote “discounted” groceries, “best-price” cosmetics and other products of all sorts, he or she might have joined one of the biggest WeChat based multi-level revenue sharing platforms. Some of the biggest platforms include Yunji (云集), Beidian (贝店) and Global Scanner (环球捕手, AKA 51Bushou). Everyone is a store operator These social based e-commerce …
How Alibaba is shaping the Chinese entertainment industry – Alibaba Pictures, Taopiaopiao, and its e-commerce ecosystem
Alibaba has been growing in the entertainment business with an aggressive acquisition strategy since 2014. The article will cover the following topics: Alibaba’s entertainment business’s structure Alibaba Picture Taopiaopiao Damai Youku Tudou UCweb How Alibaba links entertainment with e-commerce Competitors (Tencent & Baidu) What comprises Alibaba’s entertainment empire? Alibaba Pictures The film company was formerly called ChinaVision Media, of which …
Account Manager Position in Beijing – WeChat Marketing – WalktheChat
WalktheChat is recruiting a new Account Manager in Beijing!
WeChat impact report 2018: all the latest WeChat data
The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat accounted for 34% of the total data traffic of users WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc. WeChat contributed the employment of 20.3 million persons in 2017, more than twice the 2014 figure The number of stores accepting WeChat Payment in …
Ximalaya, Dedao and more: the boom of Chinese paid audio content
It used to be that Chinese Internet users were not willing to pay for digital content. You could easily get the pirate version of ebooks, music, and movies, so why spend the money? This has changed in the last 2 years. China’s paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB …
WeChat changed the Subscription Account folder: why does it change everything?
WeChat just modified the format of the “subscription folder”. Why is it game changing? What is the change? This change of the display of the subscription account messages transforms what used to be a list of accounts into a more “Facebook style” newsfeed. This is the biggest change made to WeChat Official Accounts since their launch in 2013. Let’s categorize …
Zhihu: China’s Largest Q&A Platform is a Content Marketer’s Dream
“If you have a question, search on Zhihu,” they say. This may best summarize the biggest knowledge sharing platform in China, whose 7-year-old database boasts over 100 million answers. Bottomline, being a Q&A website, the ability to provide useful and trustworthy answers means everything. To a knowledge-seeking crowd, Zhihu is a goldmine for useful and high-quality content, where “worthless” answers …
Tencent’s impressive financial growth leaves room for uncertainty
Tencent released it’s Q1 2018 financial earning ending on 31 March 2018. Here are some highlights: 65% rise in net income to RMB 23.97 billion, and 48% rise in revenues to RMB 73.53 billion, both powered by games, ads, and cloud service WeChat MAU grow 10.9% YoY to 1.04 billion Gaming remains the engine of the company, RMB 21.7 billion …