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If anything, the main change about WeChat lately has been its accelerating pace: more companies are using it, more people are sharing, and each user is involved in a rising quantity of groups. In such a context, trends fade away quickly, and companies much be quick in order to leverage them. Here are 5 social trends that companies managed to leverage …
Weidian is the biggest WeChat e-commerce platform in China. Since it’s release on the 1st of January 2014, it grew to more than 29M shops spead accross the globe (in slightly more than a year, as of the 31st of March 2015). Here is data they just released about their amazing growth.
Mary Meeker’s annual report shares about the state of the web, but what does it say about WeChat? Messaging Apps have the highest level of engagement, WeChat is #3 WeChat also #3 platform in MAU behind WhatsApp and Facebook messenger Asian platforms leading the way in terms of number of function integration, WeChat is a key player Western platforms lagging …
WeChat just released the first oversea Official Account with WeChat payment. And it’s a great one: UNICEF. Support children victim of the Nepal earthquake via WeChat The account was created in reaction to the Nepal earthquake, in order to provide emergency aid. In addition to enabling financial gift for Nepal, it enables donators to focus on giving specific life-enhancing supplies …
What is the best way to find out what our customers want the most? You ask them, aka, you do surveys. Here is a comprehensive review of the best platforms to carry WeChat surveys. 1. Drip ( 水滴微信平台) Fee: Free Language: Chinese Cross Platform: yes Mobile App: No Pros: Drip has many features which enable anything from choosing pictures, entering dates, …
WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论, WeChat ID: hibetterme), to try to find out the secret of creating a successful WeChat account. Hi Better Me is a WeChat account talking about makeup and lifestyle tips. It has been operating for less than 5 months, and …
We outlined in our previous posts that WeChat has been focusing on growth in South East Asia, adopting an aggressive partnership strategy to fuel its expansion. AppAnnie rankings as of early May 2015 tend to sustain the idea that WeChat is getting traction in at least some countries. Let’s have a closer look at the data. GlobalWebIndex data GlobalWebIndex is publishing very comprehensive …
Events are a good way to drive O2O interaction. Although WeChat does not offer solution for companies to publish their event and collect payment, a lot 3rd party event platforms do, and some even provide this service for free. We compared the 5 most popular WeChat event platforms in China that provide payment solution, and are all easily sharable on WeChat. …
